Role Overview
We are looking for an experienced, Arabic-speaking Senior SEO Manager to lead SEO strategy and delivery for clients in Saudi Arabia. The successful candidate will combine strong technical SEO expertise with content and off-page SEO capabilities, while confidently managing client relationships, presenting recommendations, and translating data into clear business actions. The role requires both hands-on SEO delivery and strategic account ownership, with a clear focus on qualified traffic and commercial impact.
Key Responsibilities
SEO Strategy & Leadership
- Develop and lead comprehensive SEO strategies aligned with client objectives, market opportunities, and commercial priorities.
- Manage a portfolio of client accounts, understand their objectives, set realistic expectations, and own SEO performance from strategy through execution.
- Set clear priorities, roadmaps, KPIs, and measurement frameworks focused on qualified organic traffic, conversions, and business value—not traffic volume alone.
- Monitor search trends, competitors, algorithm updates, and emerging developments in AI search and GEO to identify opportunities and risks.
- Provide strategic direction to SEO specialists, content teams, developers, and other internal stakeholders.
Technical SEO
- Lead technical SEO audits covering crawlability, indexation, site architecture, internal linking, canonicalisation, JavaScript rendering, structured data, Core Web Vitals, page speed, and international SEO.
- Translate technical findings into clear, prioritised recommendations for development and product teams, including expected impact and implementation requirements.
- Support website launches, redesigns, platform migrations, and domain or URL changes, ensuring SEO risks are identified and controlled.
- Validate implementations through crawling, log analysis, Google Search Console, analytics platforms, and other relevant SEO tools.
Content & On-Page SEO
- Develop content and on-page SEO strategies based on keyword research, search intent, audience needs, and competitive gaps.
- Identify commercially valuable keyword opportunities for landing pages, category pages, articles, and other search-led content.
- Guide the creation and optimisation of Arabic and English landing pages, category pages, product or service pages, articles, and other search-led content.
- Review content briefs and page recommendations to ensure strong metadata, headings, internal linking, topical coverage, and user experience.
- Work closely with content and localisation teams to ensure Arabic content is natural, culturally relevant, and appropriate for the Saudi market.
- Apply E-E-A-T principles and appropriate quality standards, particularly for YMYL websites and other highly scrutinised sectors.
Off-Page SEO & Authority Building
- Develop sustainable off-page SEO and digital authority strategies aligned with brand, quality, and risk standards.
- Identify relevant link-building, digital PR, partnership, citation, and content-placement opportunities.
- Evaluate backlink profiles, monitor link quality and competitor activity, and address potential risks.
- Coordinate with internal teams and external partners to deliver measurable improvements in authority and organic visibility.
Client Communication & Presentation
- Act as a senior day-to-day SEO contact, building trusted relationships with client stakeholders.
- Communicate complex SEO topics clearly to both technical and non-technical audiences in Arabic and English.
- Prepare and deliver strong client presentations, performance reviews, strategic recommendations, and executive-level updates.
- Manage expectations, challenge constructively, and ensure actions, responsibilities, and timelines are clearly understood.
- Collaborate with account management, paid media, content, analytics, development, and other specialist teams to deliver integrated solutions.
Required Qualifications & Experience
- Fluent Arabic speaker with strong professional English communication skills.
- Minimum 5 years of professional SEO experience, including ownership of complex or large-scale websites and senior-level client relationships.
- Advanced knowledge of technical SEO, content strategy, on-page optimisation, and off-page SEO.
- Proven ability to turn audits and performance data into prioritised, commercially relevant actions.
- Strong knowledge of Google Search Console, GA4, crawling tools, keyword and backlink platforms, and SEO reporting solutions.
- Excellent client communication, stakeholder management, storytelling, and presentation skills.
- Strong project management skills, attention to detail, and the ability to manage multiple accounts and deadlines.
- Good understanding of the Saudi search landscape, Arabic search behaviour, and local market considerations.
Selection Process
- Shortlisted candidates may be asked to complete a practical SEO assessment based on a target page that is not ranking effectively.
- The assessment should identify the likely causes and present a prioritised plan covering technical SEO, on-page optimisation, content, E-E-A-T, internal linking, and off-page recommendations.
Preferred
- Previous experience working in an SEO, digital, media, or integrated marketing agency.
- Experience managing enterprise, e-commerce, retail, financial services, or multi-market accounts.
- Experience leading or mentoring SEO specialists and coordinating work across multiple disciplines.
- Familiarity with AI search, Generative Engine Optimisation (GEO), local SEO, and app search optimisation is an advantage.
