Location: Dubai, UAE
Industry: Real Estate
Employment Type: Full-Time
About The Role
We are seeking an experienced
SEO Specialist with a strong background in real estate to drive organic traffic, improve search rankings, and generate high-intent leads across our digital platforms. This role is critical in supporting our sales, leasing, and off-plan teams by increasing online visibility and lead quality.
Key Responsibilities
- Develop and execute SEO strategies tailored to real estate portals, property listings, and landing pages
- Perform keyword research focused on Dubai real estate searches (sales, leasing, off-plan, communities, developers)
- Optimize on-page SEO (meta titles, descriptions, headings, internal linking, content structure)
- Manage technical SEO (site speed, indexing, crawl errors, schema, mobile optimization)
- Work closely with content, marketing, and performance teams to align SEO with campaigns
- Optimize property listings and community pages for maximum organic reach
- Track, analyze, and report SEO performance using tools such as Google Analytics, Search Console, Ahrefs, SEMrush
- Monitor competitors and identify ranking and content opportunities
- Stay up to date with Google algorithm updates and SEO best practices
Requirements
- Minimum 24 years of SEO experience, preferably within real estate or property portals
- Strong understanding of local SEO and GEO-based searches (Dubai communities)
- Experience working with real estate CMS / portals (Property Finder, Bayut, custom CRMs is a plus)
- Proven track record of improving organic rankings and lead generation
- Strong analytical mindset and data-driven decision making
- Excellent communication and collaboration skills
- English required; Arabic is a plus
Nice to Have
- Experience with off-plan project launches and developer websites
- Knowledge of CRO and landing page optimization
- Basic understanding of paid search and performance marketing
What We Offer
- Opportunity to work with a fast-growing real estate brand
- High-impact role with direct influence on lead generation
- Collaborative, ambitious, and performance-driven environment
- Competitive salary based on experience
