SEO Specialist

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

SEO Specialist

The SEO Specialist will support technical SEO execution, website optimization, crawl analysis, schema implementation, and organic performance improvements across FAB digital platforms. The role focuses on improving search visibility, AI-readability, indexing efficiency, and overall technical SEO health.

Key Responsibilities

• Conduct technical SEO audits and identify optimization opportunities
• Monitor crawlability, indexation, canonicals, redirects, and sitemap health
• Support schema markup implementation and validation
• Analyze Core Web Vitals and page speed performance
• Optimize internal linking and website structure
• Monitor SEO performance through GSC, GA4, and SEO tools
• Support AI-readability and structured content optimization initiatives
• Collaborate with development and content teams for implementation
  
  

Requirements

• 3-5 years of SEO experience
• Strong understanding of technical SEO and on-page optimization
• Experience with GSC, GA4, Screaming Frog, SEMrush/Ahrefs
• Familiarity with schema markup and Core Web Vitals
• Understanding of AI Search / AI Overview optimization
• Strong analytical and problem-solving skills
  
  

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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