SEO Specialist

Job Description:

Optimize the websites to increase traffic and engagement. After initial assessment of current SEO

performance, you'll provide positive user experience and appropriate content, to satisfy user queries. The

overall purpose is to be able to generate more leads, gain clients and achieve more profit growth.

Adhering to best practices and working to search engines evolving algorithms, you'll use a variety of SEO

tools and techniques, such as in-depth keyword research and analysis, to improve search engine rankings

and drive visitors to clients websites.

Responsibilities:

Increasing organic and paid search traffic to websites and encouraging users to engage

Carry out keyword research and analysis to identify valuable search terms and trends

Employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure

optimal content ranking

Collaborate with team members over content optimization

Carry out a range of SEO activities to improve a website's performance, in accordance with the

content strategy - using tools and optimization methods

Conduct competitor analysis and monitor competitors SEO strategies

Look at KPIs (key performance indicators) such as organic traffic, search engine results page

(SERP) rankings, brand vs non-brand keyword clicks and SEO leads

Conduct technical and on-page audits, checking for necessary URL structure changes, fixing

broken links, correcting heading hierarchies, adding missing metadata, etc.

Employ user experience (UX) and conversion rate optimization methods

monitor search engine algorithms to keep up to date with changes.

Requirements and Qualifications

Bachelor's degree in marketing or relevant field.

2-5 years of experience in Search Engine Optimization (SEO).

Experience in leading and managing SEO, digital metrics, and web traffic and analytics.

Have an understanding of HTML, CSS, and JavaScript

Skilled at on-page and off-page optimization and keyword research and analysis.

Demonstrable knowledge of link building, content, and social media strategies.

Knowledge of ranking factors and search engine algorithms.

Proven ability to perform SEO audits and successfully implement site optimization.

Excellent written and verbal communication skills