SEO Specialist

Company Description

Winsome Outsourcing Services, a subsidiary of SIAD Holding KSA, serves as the operational backbone for the holding company and its subsidiaries. Based in Egypt, Winsome specializes in providing professional services across reservations, IT development, and marketing strategy. Through its division, Winsome Marketing Agency, the company delivers comprehensive digital marketing solutions to a diverse client portfolio, including hospitality, transportation, and catering industries. Key clients include Anwar AlMadina Movenpick Hotel, Saja AlMadina Hotel, and STAYKSA, among others.

Role Description

This is a full-time, on-site position for an experienced SEO Specialist at our office located in Qesm 1st Nasser City. The SEO Specialist will be responsible for optimizing website content for search engines, conducting thorough keyword research, performing SEO audits to identify and resolve issues, managing link-building strategies, and implementing on-page SEO techniques. Additional responsibilities include analyzing web performance using analytics tools and recommending strategies to enhance online visibility and search rankings.

Responsibilities:

• Increasing organic and paid search traffic to websites and encouraging users to engage

• Carry out keyword research and analysis to identify valuable search terms and trends

• Employ, monitor and maintain keyword strategies (based on keyword research findings) to ensure

optimal content ranking

• Collaborate with team members over content optimization

• Carry out a range of SEO activities to improve a website's performance, in accordance with the

content strategy - using tools and optimization methods

• Conduct competitor analysis and monitor competitors SEO strategies

• Look at KPIs (key performance indicators) such as organic traffic, search engine results page

(SERP) rankings, brand vs non-brand keyword clicks and SEO leads

• Conduct technical and on-page audits, checking for necessary URL structure changes, fixing

broken links, correcting heading hierarchies, adding missing metadata, etc.

• Employ user experience (UX) and conversion rate optimization methods

• monitor search engine algorithms to keep up to date with changes.

Requirements and Qualifications

• Bachelor's degree in marketing or relevant field.

• 2-5 years of experience in Search Engine Optimization (SEO).

• Experience in leading and managing SEO, digital metrics, and web traffic and analytics.

• Have an understanding of HTML, CSS, and JavaScript

• Skilled at on-page and off-page optimization and keyword research and analysis.

• Demonstrable knowledge of link building, content, and social media strategies.

• Knowledge of ranking factors and search engine algorithms.

• Proven ability to perform SEO audits and successfully implement site optimization.

• • Excellent written and verbal communication skills.