Messe Frankfurt is one of the world's largest and most respected trade fair organizers, with a legacy of delivering world-class exhibitions and conferences that drive industry growth. As part of our expansion into Saudi Arabia, Messe Frankfurt Middle East is bringing its global expertise to the Kingdom, launching premier trade events that connect businesses, industries, and innovation. With a strong reputation for hosting market-leading exhibitions across sectors such as technology, automotive, beauty, and security, we are committed to supporting Saudi Arabia's Vision 2030 by creating dynamic business platforms that foster networking, knowledge exchange, and commercial success.
Messe Frankfurt Middle East is seeking a dynamic Show Director to lead Beautyworld KSA, driving sales, revenue, and industry relationships while ensuring the event's success. This is a senior leadership role requiring strategic vision, sales expertise, and the ability to manage high-profile exhibitions in Saudi Arabia's rapidly growing beauty sector.
Key Responsibilities
Strategic Sales & Business Development
- Develop and implement sales strategies to achieve revenue targets.
- Build strong relationships with key industry players, trade associations, and government agencies.
- Explore new revenue streams, sales networks, and business opportunities.
- Oversee exhibitor bookings, ensuring seamless administration and reporting.
Event Management & Growth
- Lead the overall planning and execution of Beautyworld KSA, ensuring its growth and market relevance.
- Monitor industry trends and competitive landscape to identify opportunities for expansion.
- Collaborate with the marketing and conference teams to drive audience engagement and sponsorship sales.
- Develop show floor plans strategically to maximize exhibitor experience and revenue potential.
Stakeholder & Team Leadership
- Manage and mentor a high-performing sales team, setting clear KPIs and growth plans.
- Establish and maintain partnerships with global sales agents and key stakeholders.
- Work closely with internal departments (Marketing, Operations, Finance, IT) to ensure seamless event execution.
Financial & Budget Management
- Develop realistic budget forecasts, ensuring profitability and cost efficiency.
- Monitor sales performance, providing regular reports and risk assessments to senior management.
- Oversee exhibitor promotional marketing and PR budgets to drive awareness and participation.
On-Site Event Execution
- Ensure a smooth exhibitor and visitor experience from build-up to teardown.
- Coordinate VIP arrangements, exhibitor services, and sales partner engagement.
What We're Looking For
Education & Experience
- Bachelor's degree in Business Administration, Marketing, Economics, or related field.
- 5+ years in sales management and exhibitions.
- 3+ years in a leadership position.
- Strong understanding of the beauty industry and event sales strategies.
Skills & Attributes
- Proven ability to develop and implement successful sales strategies.
- Strong leadership and team management skills.
- Excellent negotiation, relationship-building, and presentation abilities.
- Highly organized, analytical, and detail-oriented.
- Resilient under pressure, proactive, and solution-driven.
Why Join Us
At Messe Frankfurt Middle East, we offer a dynamic work environment where your leadership can shape the future of one of the region's most exciting beauty exhibitions. If you're a results-driven professional looking to make an impact in the industry, we'd love to hear from you!
