Snr English Copy

Senior English Copywriter - Freelance | Dubai/Abu Dhabi onsite welcome

We're looking for a Freelance Senior English Copywriter to own the quality of English content across a destination experiences platform. Starting immediately.

Create. is a strategic, digital creative communications agency building fans by connecting brave regional storytellers with their communities. We partner with the region's nation builders as well as some of the most exciting regional and global brands.

The platform helps tourists and residents plan experiences.

We need a Senior English Copywriter to own the quality of English content across the Directory: transforming functional listing data into engaging, visitor-first copy, crafting clear UX microcopy and FAQs, and ensuring every page reflects brand tone of voice and editorial standards.

Great copy is what turns a functional directory into a destination experience.

What You'll Do

• Turn listing data into visitor-first copy that's informative first and inspiring always

• Write the UX layer: microcopy, CTAs, FAQs, error and empty states

• Hold one tone of voice across the whole platform, so page 200 reads as sharp as page 1

• Build in SEO best practice - metadata, headings, keywords - without flattening the voice

• Work alongside Arabic content counterparts, transcreating rather than translating

What We're Looking For

• 6+ years copywriting in agency or in-house, with a digital-first portfolio

• Travel, tourism or destination marketing experience; government or semi-government exposure a plus

• Real UX and web writing credentials, not just brand and campaign work

• Self-directed: takes a content brief and returns publish-ready copy with minimal rounds

• Detail-obsessed on facts, naming conventions and style-guide adherence

How we will set you up for success

• Structured onboarding to the Directory content model, tone of voice, and style guides

• Clear, prioritised content briefs with reference examples and defined approval paths

• Direct access to the Digital Content Lead, SEO, and Arabic content counterparts

• Feedback loops after each delivery cycle so quality bar and voice stay aligned

If this sounds interesting please share your portfolio and 2-3 days/times that work for you for a 30min video call. Thanks and look forward to hearing from you.