Social Content Writer
The Role
We are looking for a talented Content Writer to help build Robot24.com into the world's leading news platform for robotics news.
You will turn editorial ideas, robotics news, and story briefs into high-quality content for Instagram, LinkedIn, YouTube, TikTok, Facebook, and other relevant digital platforms.
You will work closely with our Editor-in-Chief / Editorial Growth Lead, who defines the daily content priorities, story angles, and editorial opportunities. Your job is to take these ideas and transform them into platform-native content that is sharp, clear, visually engaging, and made for distribution.
This is a hands-on creative production role for someone with excellent taste, strong execution skills, and the ability to move extremely fast without sacrificing quality. We are looking for someone who can work independently, take ownership, and produce great content without needing every step to be explained.
You should be highly comfortable working in a fast-moving startup environment and ideally have previous experience doing so. You should be self-driven, reliable, creative, and able to turn briefs into finished content with speed, precision, and strong judgment.
We make high-quality, handmade content. AI tools are used to support speed, workflow, ideation, formatting, editing, and creative optimization—not to replace taste, originality, or human creativity.
Key Responsibilities
- Turn editorial ideas, robotics news, story briefs, and assigned topics into engaging content for social media and digital platforms.
- Create platform-specific content for Instagram, LinkedIn, YouTube, TikTok, Facebook, and other relevant channels.
- Develop strong hooks, captions, scripts, post copy, carousel concepts, video concepts, thumbnails, and short-form content formats.
- Adapt one assigned story or topic into multiple content formats tailored to different platforms and audiences.
- Work closely with the Editor-in-Chief / Editorial Growth Lead to execute daily content priorities, story angles, and content goals.
- Collaborate with video, design, social, editorial, and production teams to bring assigned content ideas to life.
- Use AI tools to work faster, improve workflows, support ideation, refine copy, structure content, edit drafts, and optimize creative execution.
- Translate complex robotics, AI, automation, and technology topics into clear, accessible, and visually engaging content.
- Write and edit compelling copy that fits each platform's tone, format, and audience behavior.
- Ensure content is accurate, brand-aligned, visually strong, and optimized for reach, engagement, and shareability.
- Contribute creative executions, formats, and content treatments based on assigned topics and editorial briefs.
- Deliver high-quality content quickly and reliably in a fast-moving production environment.
Requirements
- 5+ years of experience as a Social Story Teller, Content Creator, Social Media Creator, Video Creator, Copywriter, Creative Producer, or in a similar creative content role.
- Strong understanding of Instagram, LinkedIn, YouTube, TikTok, Facebook, and how content should be created for each platform.
- Excellent taste and a strong sense for what looks good, reads well, feels current, and captures attention.
- Excellent writing, copywriting, caption writing, scripting, and storytelling skills.
- Ability to turn assigned editorial ideas and news topics into engaging social-first content.
- Experience creating short-form video concepts, hooks, scripts, carousels, posts, thumbnails, and platform-native formats.
- Extremely fast execution skills without compromising quality.
- Strong creative instincts and a good sense for what makes people stop scrolling, watch, read, click, comment, or share.
- Highly self-driven, independent, and able to take ownership without needing step-by-step instructions.
- Comfortable working with AI tools to accelerate workflows, improve output, refine ideas, and increase production speed.
- Experience working in a startup or similarly fast-moving environment.
- Strong interest in robotics, AI, automation, emerging technologies, and digital culture.
- Good understanding of brand voice, audience behavior, social formats, and digital storytelling.
- Fluent English with excellent written communication skills.
Preferred Experience
- Experience creating content for technology, science, AI, robotics, startups, innovation, business, or media brands.
- Experience producing or supporting short-form video content for TikTok, Instagram Reels, YouTube Shorts, or LinkedIn video.
- Experience using tools such as ChatGPT, Claude, Midjourney, Runway, CapCut, Canva, Adobe Creative Suite, Descript, Notion, or similar creative and AI tools.
- Experience turning one assigned topic into multiple platform-specific content assets.
- Experience working with editorial, video, design, social, or production teams.
- Experience developing recurring content formats, social series, or creator-led storytelling concepts.
- Previous experience working in a startup, scale-up, or high-speed digital media environment.
What You'll Bring
- Excellent creative taste and a high standard for quality.
- The ability to move extremely fast while still producing polished, platform-native content.
- Strong writing skills and the ability to create clear hooks, captions, scripts, and post copy.
- The ability to turn assigned robotics news and editorial briefs into simple, engaging, and visually interesting stories.
- Platform-native thinking across Instagram, LinkedIn, YouTube, TikTok, Facebook, and emerging channels.
- A self-driven working style with strong ownership and independence.
- Comfort using AI tools to improve speed, workflow, and creative execution.
- Curiosity for robotics, AI, automation, and the technologies shaping the future.
- Speed, flexibility, reliability, and strong execution skills.
- A collaborative mindset and the ability to work closely with editorial, social, video, design, and production teams.
