Social-First, Content & Campaign Strategist

Social-First Content & Campaign Strategist

Location: Cairo, Egypt (North of Zamalek)

Full-time | Onsite (5 days a week)

Strategy position | 5+ years experience | Client-facing

About the Role

We are seeking a Social-First Content & Campaign Strategist who understands how brands can connect meaningfully with audiences across social platforms, online communities and wider culture.

The successful candidate will bring strong social and digital expertise, supported by broader experience in campaign, content and brand strategy. You will translate commercial objectives, audience insights and cultural opportunities into compelling ideas and strategies that encourage people to engage and take action.

While social media will be central to the role, the remit extends beyond individual channels. You will consider the complete customer journey, bringing together audience behaviour, cultural trends, creators, content and integrated campaign thinking. You will also serve as a trusted strategic partner to clients and creative teams.

Key Responsibilities

• Develop and lead social-first content and campaign strategies across key product portfolios.
• Translate business goals, market conditions and consumer insights into clear campaign propositions, narratives and content opportunities.
• Establish the role of each social channel and define content pillars, creator strategies and connected campaign frameworks.
• Apply a strong understanding of how different platforms, audiences, communities and cultural conversations behave.
• Build integrated strategies that connect social media with ecommerce, retail, experiential marketing, creators and influencer activity.
• Produce clear and inspiring creative briefs that give content and creative teams a strong strategic foundation.
• Collaborate closely with creative and content teams throughout the process, from initial concept development through to final delivery.
• Review social and campaign performance data and use the findings to refine and strengthen future strategies.
• Present strategic recommendations confidently to clients and internal stakeholders.
• Bring a clear strategic perspective to discussions and facilitate client workshops when required.

Experience and Capabilities

• At least 5 years of professional strategy experience, ideally including 3 or more years within an agency.
• Strong experience across social strategy, content planning, integrated campaign development, cultural insights, creator or influencer strategy, and creative briefing.
• A T-shaped strategy profile: deep expertise in social-first strategy combined with broader knowledge of brand strategy, content, integrated campaigns or precision marketing.
• Strong understanding of social platforms, creator ecosystems, audience behaviour and cultural trends.
• Ability to demonstrate how content and social activity can support both brand-building and commercial demand.
• Previous exposure to FMCG, beauty, consumer healthcare, pharmaceutical or dermocosmetic brands would be advantageous.
• A commercially focused approach, with the ability to connect channel and content recommendations to genuine business priorities.
• Proactive, confident and creatively curious, with the willingness to challenge predictable thinking and explore stronger alternatives.
• An effective communicator and collaborative team member who can work well under pressure in a fast-paced agency setting.
• Fluent English is essential. Arabic language capability would be beneficial but is not required.