Job Description
This role focuses on the creative, community, and brand-building side of the business. This person will act as the bridge between creative teams and international offices, managing the social calendar, organic content, local activations, and cross-channel brand presence.
Key Responsibilities
Content Strategy & Social Media Management: Develop and execute organic social media plans, maintaining a vibrant online presence across platforms for HOH, GoBill, and WellCart.
Creative Coordination (US & Cairo): Act as the core coordinator between content creators, copywriters, and graphic designers. Sync regularly with both the US and Cairo offices to align on brand asset guidelines and messaging.
Video & Content Production Support: Generate creative ideas for engaging video content (e.g., Reels, TikToks, Shorts). Coordinate the scripting, filming logistics, and post-production flow.
Market Research & Competitor Analysis: Conduct quarterly competitor analysis and market research regarding local industry trends, pricing strategies, new services, and customer demands.
Lifecycle Marketing (Email & SMS): Draft, design, and schedule promotional email and SMS campaigns. Plan internal sales initiatives and patient-exclusive discounts or bundles.
On-Ground Activations & Events: Coordinate physical marketing initiatives, such as in-clinic booths, brochures, catalogs, local events, and employer branding initiatives (e.g., HOH's FamBam) in partnership with the operations team.
Cross-Border Workflow Optimization: Establish a seamless content-approval pipeline between the US and Cairo teams, utilizing project management tools (e.g., Asana, ClickUp, or Trello) to align timezone gaps and meet tight posting deadlines.
Community Management & Engagement Strategy: Develop a brand tone of voice guide for answering comments, DMs, and reviews. Actively engage with the audience on social platforms to foster community trust and boost organic algorithm reach.
Influencer & Local Partner Outreach: Identify and build relationships with micro-influencers, local community figures, or healthcare advocates for content collaborations, takeovers, and cross-promotions.
User-Generated Content (UGC) Strategy: Create campaigns that incentivize patients, clients, or employees (like the FamBam initiative) to create organic content, reviews, and testimonials that can be repurposed across channels.
Asset Lifecycle Asset Management: Organize and maintain a clean, centralized digital asset library (e.g., Google Drive, Dropbox) so that both regional offices have instant access to approved b-roll, photography templates, and historical campaign materials.
Key Qualifications & Experience
Experience: 1-3 years of experience in Social Media Management, Content Coordination, or Brand Marketing. Experience handling communication across cross-border/multicultural teams (e.g., US and Egypt) is highly preferred.
Skills & Competencies:
Excellent English and Arabic copy/content writing skills.
Flair for visual storytelling with a strong eye for design, aesthetic trends, and short-form video formatting (Reels/TikTok).
Strong project management and organization skills to juggle multi-brand campaigns (HOH, GoBill, WellCart).
Tools:
Familiarity with social media management tools (e.g., Later, Hootsuite), basic design/video tools (e.g., Canva, CapCut), and email marketing platforms (e.g., Mailchimp, Klaviyo).
