Social Media & Content Manager

FerriFirenze is a contemporary fine jewellery maison rooted in Italian craftsmanship and modern elegance. Each piece is handcrafted in Florence, at the historic Villa Corsi Salviati, and designed to be worn effortlessly rare, expressive, and timeless.

We are looking for aSocial Media & Content Managerto join our Marketing Team and support the execution of our global digital presence.

The Role

As the Social Media Executive at FerriFirenze, you will bring the maison's world to life across digital platforms transforming strategic campaigns, product launches, and brand moments into refined, compelling storytelling.

Working in close partnership with the Brand Marketing Manager and Marketing Project Manager, you will translate vision into execution, ensuring every post, collaboration, and content drop embodies FerriFirenze's distinctive elegance and contemporary relevance.

From curated content calendars to immersive narratives and performance insights, you will craft and orchestrate digital experiences that elevate desirability, expand global reach, and strengthen long-term brand equity.

This is a hands-on, high-impact role at the intersection of creativity and precision where luxury storytelling meets strategic execution. You will contribute directly to shaping how FerriFirenze is perceived, experienced, and admired in the digital space.

Key Responsibility

Content Production

• Create and produce native, low-fi social content (iPhone content, behind-the-scenes, product storytelling)
• Collaborate with photographers, videographers, stylists, and agencies when required
• Ensure all visual outputs reflect FerriFirenze's aesthetic codes and luxury standards
• Maintain high standards of composition, lighting, and overall visual consistency

Content Execution

• Develop and execute monthly and weekly content calendars (submitted for approval)
• Execute the approved social strategy across Instagram, TikTok, LinkedIn and other relevant platforms
• Translate campaigns and collection launches into engaging social storytelling
• Safeguard the brand's refined and timeless tone of voice

Editorial & Community

• Draft captions aligned with the maison's editorial tone (for approval)
• Schedule and publish content following approval
• Monitor community engagement while protecting brand positioning

Performance & Reporting

• Drive audience growth and engagement while protecting luxury positioning
• Track key KPIs and prepare monthly performance reports
• Identify optimisation opportunities within the existing strategy
• Support D2C and B2B commercial priorities through aligned content

Cross-Functional Coordinator

• Align social storytelling with product launches, PR, pop-ups, retail moments, and wholesale activations
• Work closely with CRM, Sales, PR, and the broader marketing team
• Ensure social deliverables support key commercial milestones

Profile

• Experienced in managing social media for a luxury jewellery, fashion, or premium lifestyle brand (or an emerging content creator with strong luxury positioning)
• Highly aesthetic with a deep understanding of luxury visual codes
• Able to balance brand storytelling with performance-driven thinking
• Excellent copywriter with a refined, editorial tone
• Organised, detail-oriented, and execution-focused
• Comfortable in a dynamic, entrepreneurial, design-led environment

Why This Role Matters

Social media is one of FerriFirenze's most powerful marketing tools.

This role ensures our digital presence reflects the same craftsmanship, emotion, and elegance as our jewellery building desire, trust, and long-term brand value globally.

If you believe you can translate Italian craftsmanship into compelling digital storytelling, we would love to hear from you.