Social Media & YouTube Content Specialist

Role Overview

We are looking for a creative, organized, and hands-on Social Media & YouTube Content Manager to manage our digital presence and lead the production of video content across YouTube and social media platforms.

This role focuses on content creation, video production, publishing, and positioning turning long-form YouTube content into engaging short-form videos for Instagram, TikTok, LinkedIn, and other platforms while maintaining a strong, professional brand voice.

Key Responsibilities YouTube Content & Video Production

Plan, coordinate, and produce YouTube video content (educational, expert talks, interviews, behind-the-scenes, brand storytelling)

Manage the full video production cycle including filming setup, editing, and thumbnails

Upload and schedule videos on YouTube

Optimize videos for YouTube SEO (titles, descriptions, tags, timestamps)

Maintain consistency in posting and branding

Key Responsibilities Social Media Content Management

Repurpose YouTube videos into Shorts, Reels, TikTok, and LinkedIn videos

Create platform-specific captions and hashtags

Schedule and publish content according to a content calendar

Ensure content aligns with a professional, educational, and trustworthy tone

Content Strategy & Brand Positioning

Develop content ideas aligned with company services and goals

Support personal brand positioning of company leadership

Research trends, formats, and hooks relevant to business and entrepreneurship

Ensure visual and messaging consistency across all platforms

Performance Tracking & Optimization

Monitor content performance (views, reach, engagement)

Analyze results and suggest improvements

Test new formats, thumbnails, hooks, and posting times

Required Skills & Experience

Essential:

Proven experience managing social media and video content

Strong understanding of YouTube, Instagram, TikTok, and LinkedIn

Video editing skills (CapCut, Adobe Premiere Pro, Final Cut, or similar)

Ability to create engaging short-form video content

Strong English communication skills

Preferred:

Experience with business, consulting, or real estate content

Basic design skills (Canva, thumbnails)

Knowledge of YouTube growth strategies

Arabic and/or Russian language skills

KPIs & Success Metrics

Consistent weekly/monthly content output

Growth of YouTube subscribers and watch time

Engagement rates on short-form videos

Content quality and brand consistency

Ability to repurpose one video into multiple assets

Work Structure

Full-time or part-time

On-site / hybrid / remote

Direct collaboration with management

Ideal Candidate

Creative yet structured

Self-driven and proactive

Comfortable managing production independently

Understands professional brand positioning

Passionate about storytelling through video