Social Media and Content Strategist

The Social Media and Content Strategist will shape and execute Brau's content and social media strategy to build meaningful audience engagement, strong brand differentiation, and measurable customer demand. This role focuses on creating messaging that speaks directly to customer pain points and aspirations, while translating trends into high-performing short-form video content.

Key Responsibilities

•Develop customer-centric messaging angles that address burning needs (beauty confidence, convenience, premium results, expert trust, etc.) while clearly delivering on Brau's USPs such as customized treatments, international master artists, premium tools, and complimentary consultations

•Build strategic narratives and content pillars based on:

*Customer motivations and unmet needs

*Competitive differentiation

*Brau's unique value proposition and personality

•Create trend-led, highly engaging short-form video strategies for Instagram Reels and TikTok, rooted in:

*Deep understanding of target audience interests, behaviors, and content consumption patterns

*Platform culture and algorithm dynamics

*Real-time social media trends and creative formats

•Own monthly/quarterly content planning, campaign themes, and content calendars

•Collaborate with internal teams and creators to guide content production and execution

•Support influencer and creator collaborations with strong strategic briefs and content concepts

•Drive performance optimization through analytics and audience insights (engagement, reach, sentiment, traffic, leads, bookings, ROI)

Skills & Qualifications

Must-Have

•Strong strategic thinking with ability to translate customer needs into messaging and content

•Deep understanding of Instagram and TikTok trends, audiences, and engagement drivers

•Data-informed mindset for content performance analysis and optimization

•Ability to create compelling content angles, hooks, and campaign ideas

Plus / Preferred

•Content creation and editing skills are a plus (Reels/TikTok video production, mobile editing, creative execution)

•Copywriting experience that delivers emotional resonance and conversion

•Experience with beauty, lifestyle, or premium consumer brands in GCC markets

Additional Requirements

•Ability to craft content that is:

•Trend-driven but aligned with brand identity

•Highly engaging, relatable, and shareable

•Focused on audience interests, not just brand promotion

•Comfort directing creative ideas while also having the ability to execute content hands-on when needed