Role Purpose
We are seeking a creative, energetic, and digitally savvy Social Media Content Creator & Editing Executive to strengthen Middlesex University Dubai's social media presence and engage a diverse, international audience.
This role will focus on producing high-performing, social-first content that showcases student life, academic excellence, events, and campus culture. The successful candidate will play a key role in supporting student recruitment, brand awareness, and community engagement across multiple platforms.
Key Responsibilities
Content Creation & Video Production
- Shoot, edit, and publish high-quality, social-first video content optimised for TikTok, Instagram Reels, Stories, and other platforms
- Use tools such as CapCut, Canva, Captions, native platform editors, and AI-powered tools to enhance production speed and creative quality
- Adapt social media trends creatively and appropriately for an academic, student-focused, and culturally diverse audience
- Analyse performance insights to test, refine, and improve content over time
- Support a frequent and rolling live social content calendar, including student takeovers, activations, and real-time coverage of campus events
- Ensure content is optimised for reach, engagement, and shareability within the UAE and international markets
- Support website content and longer-form video to assist recruitment, campaigns, and brand storytelling
Community Management
- Actively monitor and respond to comments and direct messages across all social platforms
- Deliver friendly, professional, and on-brand responses to prospective students, parents, and current students
- Identify opportunities to build meaningful conversations and strengthen the MDX Dubai online community
- Contribute to the development of community management guidelines and online tone of voice
Event & On-the-Ground Coverage
- Attend and cover a wide range of university events throughout the academic year, including open days, graduations, student activities, and sports events
- Capture fast-turnaround content in live environments with confidence and creativity
- Produce photography, short interviews, testimonials, and behind-the-scenes content for social use
Podcast & Video Series Support
- Support filming and setup for university video series and a sports-focused podcast
- Assist in shaping engaging conversations and strong visual output
- Contribute creative ideas to improve shareability, discoverability, and audience growth
Performance & Innovation
- Monitor content performance and contribute ideas to exceed engagement, reach, and follower growth targets
- Bring fresh, trend-forward ideas to ensure Middlesex University Dubai remains competitive within the regional higher education social media space
- Collaborate closely with the wider marketing, communications, and student recruitment teams
- Suggest, test, and utilise new platforms, tools, and equipment to elevate content quality and efficiency
Requirements
Skills & Experience
Essential
- Proven experience creating video content for TikTok, Instagram, and other social platforms
- Strong shooting and editing skills, particularly short-form vertical video
- Confident using CapCut, Canva, and AI-assisted editing tools
- Excellent written and spoken English
- Comfortable working across a wide range of topics, cultures, and academic disciplines
- Confident, personable, and professional when covering live events
- Highly creative, trend-aware, and performance-driven
- A proactive, collaborative team player
Desirable- Experience working in higher education, student recruitment, or youth-focused brands
- Understanding of the UAE and GCC social media landscape
- Basic photography, audio recording, and interviewing skills
- Familiarity with social media analytics and reporting
