Job Description: Social Media Content Creator (Software Industry)
Location: Alexandria, Egypt
Work Arrangement: Remote (First Month) Hybrid/On-site (Alexandria Office)
Work Type: Full-Time
Experience Level: 24+ years in social media/content creation, preferably in tech/software
Reporting To: Social Media Manager / Head of Marketing
Role Objective
We are a dynamic software company looking for a creative and strategic Social Media Content Creator to join our marketing team. You will be responsible for developing engaging, on-brand content that showcases our software solutions, connects with our tech-savvy audience, and drives community growth across key social platforms. You'll translate complex software features into compelling stories that resonate with developers, businesses, and end-users alike.
This role begins remotely for the first month, transitioning to a hybrid/on-site model at our Alexandria office thereafter.
Key Responsibilities
1. Content Creation & Storytelling
- Develop and create engaging social media content (posts, stories, reels, carousels, videos) for platforms like LinkedIn, Twitter/X, Instagram, YouTube, and TikTok.
- Translate technical software features, updates, and use cases into accessible, visually appealing content.
- Write compelling captions, hashtags, and CTAs that align with brand voice and campaign goals.
- Produce short-form videos, tutorials, demos, and user testimonials that highlight product value.
2. Content Strategy & Planning
- Collaborate with the marketing team to develop content calendars aligned with product launches, campaigns, and industry trends.
- Monitor social media trends, especially in tech and SaaS spaces, to keep content fresh and relevant.
- Use analytics to inform content decisions and optimize performance.
3. Community Engagement & Growth
- Engage with followers, respond to comments, and foster a positive online community.
- Identify and collaborate with tech influencers, developers, and industry voices.
- Support social media campaigns to increase brand awareness, followers, and engagement.
4. Visual & Multimedia Production
- Design graphics, banners, and visuals using tools like Canva, Adobe Creative Suite, or Figma.
- Edit videos using CapCut, Premiere Pro, or Final Cut Pro.
- Ensure all content is on-brand, high-quality, and optimized for each platform.
5. Performance Tracking & Reporting
- Track key metrics (engagement, reach, follower growth, conversions) and provide regular reports.
- A/B test content formats and messaging to improve performance over time.
Qualifications & Skills
Education & Experience:
- Bachelor's degree in Marketing, Communications, Media, or related field.
- 24+ years of experience as a social media content creator, preferably in tech, SaaS, or software.
- Portfolio of past social media work showing creativity, platform diversity, and results.
Technical Skills:
- Proficiency in social media platforms (LinkedIn, Twitter/X, Instagram, TikTok, YouTube).
- Experience with content creation tools (Canva, Adobe Creative Cloud, CapCut, etc.).
- Basic understanding of social media analytics (Meta Business Suite, LinkedIn Analytics, etc.).
- Familiarity with scheduling tools like Buffer, Hootsuite, or Later.
Content & Soft Skills:
- Excellent writing and storytelling skills in English (Arabic is a plus).
- Ability to explain technical concepts in simple, engaging ways.
- Creative, proactive, and able to work independently and in a team.
- Strong organizational skills and ability to manage multiple projects and deadlines.
Nice-to-Have:
- Experience with community management in tech or developer communities.
- Basic knowledge of SEO and content marketing principles.
- Interest or background in software, IT, or SaaS industries.
