We are looking for a creative, trend-savvy Social Media Specialist with strong content creation and video production skills to lead our digital presence across platforms. This role is responsible for planning, creating, and publishing engaging content that reflects the energy, professionalism, and values of Vitality Gym. The ideal candidate thrives in a fast-paced fitness environment and understands how to captivate audiences through visuals and storytelling.
Key Responsibilities:
Social Media Management:
- Manage day-to-day posting across Instagram, TikTok, X, YouTube, Snapchat, and Facebook.
- Develop and maintain a consistent brand voice and aesthetic across all platforms.
- Monitor trends, hashtags, and audience behaviors to adapt strategy accordingly.
- Engage with followers, respond to DMs/comments, and build an active online community.
Content Creation:
- Plan and produce high-quality photo and video content, including reels, stories, workout clips, testimonials, and behind-the-scenes footage.
- Collaborate with trainers, staff, and members to showcase gym culture and services.
- Write captions, scripts, and short-form content tailored to each platform.
- Design basic graphics or motion elements using Canva, Adobe, or similar tools.
Video Production:
- Shoot, edit, and publish short-form and long-form videos optimized for social platforms.
- Set up lighting, angles, and audio for clean, professional-looking fitness content.
- Use tools like Adobe Premiere Pro, Final Cut Pro, CapCut, or similar apps for fast turnarounds.
- Repurpose content across platforms and adjust formats for best performance.
Campaigns & Performance:
- Support marketing campaigns with creative assets and content calendars.
- Track performance analytics (engagement, reach, conversion) and optimize based on results.
- Collaborate with the marketing team on paid social strategies and influencer partnerships.
Qualifications:
- Bachelor's degree in Marketing, Media, Communications, or related field.
- 24 years of proven experience in social media and digital content creation.
- Proficiency in video editing software (e.g., Adobe Premiere, CapCut, Final Cut).
- Strong photography and videography skills; experience with fitness or lifestyle brands is a plus.
- Familiar with social media scheduling and analytics tools (e.g., Meta Business Suite, Later, Hootsuite).
- Fluent in English; Arabic proficiency is a plus.
Key Competencies:
- Creative mindset with strong visual storytelling ability.
- Attention to detail and high aesthetic standards.
- Ability to manage multiple content deadlines and work independently.
- Passion for fitness, wellness, and social media trends.
Working Conditions:
- Flexibility to work during events, weekends, or peak gym hours when needed.
Benefits
Company gym
