A Social Media Coordinator manages a company's online presence by creating engaging content (text, images, video), scheduling posts, interacting with the audience (responding to comments/DMs), monitoring trends, analyzing performance data, and executing campaigns to boost brand awareness, engagement, and traffic, often collaborating with marketing teams to maintain a consistent brand voice across platforms like Instagram, Facebook, X and LinkedIn.
Key Responsibilities
- Content Creation & Curation: Develop and edit compelling posts, graphics, videos, and stories for various platforms.
- Strategy & Planning: Help implement social media strategies, plan content calendars, and align with marketing goals.
- Community Management: Monitor channels, engage with followers, answer questions, and manage customer service inquiries.
- Performance Analysis: Track KPIs, analyze metrics, and report on campaign effectiveness to optimize future efforts.
- Trend Monitoring: Stay updated on new platforms, features, and viral trends to keep content relevant.
- Campaign Execution: Run and manage social media advertising campaigns.
Essential Skills & Qualifications
- Platform Expertise: Deep knowledge of Facebook, Instagram, TikTok, X, LinkedIn, etc..
- Communication: Excellent writing, editing, and verbal skills for crafting engaging copy and interacting with users.
- Creativity: Ability to generate fresh, interesting content ideas.
- Analytical Skills: Proficiency with analytics tools (e.g., Hootsuite, Buffer) to measure success.
- Marketing Fundamentals: Understanding of SEO, digital marketing, and audience personas.
- Organization: Strong time management and multitasking abilities.
- Bilingual is MUST
