Job Title: Social Media Executive
Reporting to: Head - Marketing
Job Overview:
As the Social Media Executive, you will be responsible for developing and implementing our school's social media strategy across various platforms, with a primary focus on creativity, content quality, community engagement, competitor analysis of organic content, social listening, and utilizing AI/new-age tools for data analysis and content creation. Your role is pivotal in maintaining and enhancing our school's reputation and online visibility.
Key Responsibilities:
Social Media Strategy:
- Develop and execute a comprehensive social media strategy to promote the school's values, programs, and achievements.
- Stay updated on the latest social media trends, algorithms, and emerging platforms.
Content Creation:
- Create engaging, high-quality content, including written posts, graphics, videos, and other multimedia elements, that align with the school's brand and messaging.
- Write and edit content natively in English, ensuring flawless grammar, style, and creativity.
- Cover school events across the year for posting on social media channels
Community Engagement:
- Foster and maintain an active online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Implement strategies to boost user engagement and interaction.
Competitor Analysis:
- Conduct regular analysis of competitor's organic content to identify trends, strengths, and weaknesses.
- Use insights to refine our content strategy and maintain a competitive edge.
Social Listening:
- Monitor online conversations and sentiments related to the school and the education sector.
- Gather insights from social listening to guide content creation, engagement strategies, and issue resolution.
AI Tools Expertise:
- Utilize AI tools for data analysis to gain insights into social media performance and audience behavior.
- Implement AI-driven strategies for content scheduling and optimization.
Campaign Management:
- Plan and execute social media campaigns to support admissions, events, and other school initiatives in collaboration with the Digital Head and Marketing Manager.
- Monitor and analyze the performance of campaigns and make data-driven adjustments as needed in collaboration with the Digital Head and Marketing Manager.
Analytics and Reporting:
- Monitor key social media KPIs and provide regular reports on the performance of various platforms.
- Use analytics and insights from AI tools to make recommendations for continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Executive, preferably in the education sector.
- Exceptional writing skills and the ability to create compelling, creative, and error-free content in English.
- Proficiency in using social media management tools, analytics platforms, social listening tools, and AI tools.
- Strong project management skills and the ability to work both independently and collaboratively.
- Knowledge of UAE's cultural and educational landscape is a plus.
- UAE Driver's license is a plus
Interested candidates can apply on our website: http://www.fortes.co/Careers
