Responsibilities
The Social Media Executive job focuses on increasing brand awareness through the effective use of social media outlets. A Social Media Executive is tasked with several key duties, such as:
- Using social media marketing tools to create and maintain the company's brand
- Working with marketing professionals to develop social media marketing campaigns
- Interacting with customers and other stakeholders via the company's social media accounts
- Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the company's marketing activities
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs
Skills and Qualifications
- Experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Excellent verbal and written communication skills
- Aptitude for crafting engaging content
- Strong organizational and multitasking abilities
