Social Media Executive

Highlights:

• 5 days work week (Monday - Friday)
• Office Hours
• Work Location: 7 Toh Tuck Link, Singapore 596227

Job Description:

• Develop and execute engaging digital content across Facebook, Instagram, TikTok and YouTube in collaboration with internal teams and external agencies.
• Plan, schedule and manage content calendars across multiple social media platforms, ensuring consistent brand messaging and timely execution.
• Collaborate with editors, copywriters, designers, influencers and external partners to produce high-quality, brand-aligned content.
• Monitor social media and content performance, analyse engagement metrics and provide insights to optimise content strategies.
• Plan and coordinate influencer and affiliate marketing activities, including content quality and brand-safety checks.
• Create and edit social media and YouTube videos to promote PLC's services, campaigns and brand collaborations.
• Support live-streaming strategy and operations, including content planning, run sheets, talent coordination, live engagement and post-stream analysis.
• Coordinate live-streaming activities with marketplace campaigns such as Shopee and TikTok, adapting to relevant platform updates and requirements.
• Track live-stream performance, viewer engagement and conversion metrics to identify opportunities for improvement.
• Work closely with the Digital Marketing Manager and cross-functional teams to support campaign planning, channel growth and adoption of emerging digital trends and technologies.
• Provide social media coverage and on-site support for selected weekend marketing, experiential and community events.

Job Requirements:

• Degree in Marketing or a equivalent
• Min. 3-4 years of social medial experience in retail or relevant.
• Proficient in Canva, CapCut and AI-powered video/content creation tools.
• Familiar with Meta Business Suite (Facebook/Instragram), YouTube Studio and TikTok Analytics.
• Hands-on experience in live streaming, influencer marketing and social media campaigns.
• Comfortable appearing on camera as a brand host when required.
• Strong communication, multitasking, problem-solving and organisational skills.
• Proactive, adaptable and comfortable working in a fast-paced environment.

Job Benefits:

• Medical Reimbursement, Health Insurance
• Quarterly Meal Allowance, Team Bonding
• Staff Discount
• Company Uniform Provided
• Air-conditioned staff lounge