Social Media Executive - UAE Nationals

About noon

We're building an ecosystem of digital products and services that power everyday life across the Middle East—fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we're looking for a (add title) who can help us move even faster.

noon's mission: Every door, every day.

About Dubai Mall

The Dubai Mall Online is the official digital platform of Dubai Mall, bringing together the mall's iconic retail brands into a single online shopping destination. Powered by best-in-class e-commerce technology, logistics, and customer experience capabilities, the platform enables customers to discover, shop, and receive products from multiple Dubai Mall retailers through a seamless digital journey.

Joining The Dubai Mall Online offers a unique opportunity to help build and scale a high-growth business from the ground up, working alongside some of the world's most recognized brands while shaping the future of omnichannel retail in the GCC.

What you'll do:

• Plan, create, and publish engaging content across Instagram, TikTok, Facebook, X, and LinkedIn to grow The Dubai Mall Online's brand and community.
• Build and maintain a monthly content calendar aligned with brand campaigns, retailer launches, and seasonal moments
• Showcase Dubai Mall retail brands through product features, short-form video, Reels, Stories, and influencer collaborations.
• Coordinate with brand partners, the design team, and creators to produce on-brand, high-quality content.
• Manage day-to-day community engagement: respond to comments and DMs, and escalate customer issues to the support team.
• Track and report on performance (reach, engagement, follower growth, click-throughs, conversions) and turn insights into better content.
• Support paid social campaigns in partnership with the performance marketing team.
• Monitor social trends, competitors, and platform updates to keep content fresh and relevant to GCC audiences.
• Work with the wider marketing team to ensure consistent brand voice and messaging across all channels.

What you'll need:

• 1–2 years in social media, content creation, or digital marketing (retail or e-commerce a plus)
• Strong command of Instagram, TikTok, Facebook, X, and LinkedIn
• Excellent English; Arabic is a plus
• Short-form video and editing skills
• Experience with scheduling and analytics tools
• Creative eye and strong brand voice
• Organised, fast-moving, and able to juggle multiple brands
• Data-driven mindset
• Degree in Marketing, Communications, or a related field
• Knowledge of the UAE/GCC consumer landscape