Social Media Manager

Company: Belleteriors

Industry: Interior Design, Fit-Out & Lifestyle Brands

Location: Dubai, UAE (Office + Site Visits)

Employment Type: Full-Time

Reports To: Management / Brand Lead

About Belleteriors

Belleteriors is a boutique interior design and fit-out studio based in Dubai, delivering high-end residential and commercial projects. Alongside Belleteriors, we operate multiple related brands, each with its own identity, audience, and positioning. We are looking for a hands-on Social Media Manager who can visually capture our work, craft compelling narratives, and grow our digital presence across all brands.

Role Overview

We are seeking a creative, highly organized, and proactive Social Media Manager who will be responsible for end-to-end social media management across three brands. This role is not desk-only — it requires regular site visits, content capture at live projects, office shoots, and active collaboration with designers, project managers, and leadership.

The ideal candidate is both a content creator and strategist — someone who can shoot, edit, publish, promote, analyze, and continuously improve.

Key Responsibilities

Content Creation & On-Site Coverage

• Visit ongoing project sites, show apartments, and completed projects to capture:

• Photos

• Videos

• Reels / short-form content

• Capture office content, team culture, behind-the-scenes, and brand storytelling.

• Create visually compelling content aligned with luxury interior design standards.

• Perform basic editing of photos and videos for social platforms.

Content Strategy & Brand Narratives

• Develop and execute content strategies for three different brands, each with its own tone and audience.

• Create strong storylines and narratives around:

• Design concepts

• Project progress

• Before/after transformations

• Client journeys

• Plan and manage monthly content calendars.

Social Media Management

• Manage and grow accounts across platforms including:

• Instagram

• TikTok

• LinkedIn

• Facebook (and others as required)

• Schedule posts, publish content, manage stories, reels, and highlights.

• Ensure brand consistency across all platforms.

Paid Ads & Lead Generation

• Plan, launch, and manage paid social media campaigns.

• Optimize ads for:

• Brand awareness

• Lead generation

• Project inquiries

• Track performance, manage budgets, and improve ROI.

• Collect, organize, and follow up on leads in coordination with management.

Community Management & Coordination

• Monitor comments, messages, and inquiries across all accounts.

• Respond professionally and promptly or route leads to the relevant manager.

• Liaise closely with:

• Design team

• Project managers

• Management

• Coordinate content needs and campaign priorities.

Analytics & Reporting

• Track and analyze performance metrics:

• Engagement

• Reach

• Follower growth

• Leads

• Provide regular performance reports with insights and recommendations.

Required Skills & Experience

• Proven experience as a Social Media Manager / Content Creator.

• Strong photography and videography skills (mobile and/or camera).

• Experience shooting content on-site and in real environments.

• Solid understanding of social media trends, algorithms, and best practices.

• Ability to write engaging captions and create strong storytelling narratives.

• Experience managing multiple brands/accounts simultaneously.

• Familiarity with paid ads and lead generation campaigns.

• Comfortable working independently and managing deadlines.

Preferred Qualifications

• Background in interior design, architecture, real estate, or luxury lifestyle brands.

• Experience with tools such as:

• Canva

• Adobe Premiere / Final Cut / CapCut

• Meta Ads Manager

• UAE market experience is a strong advantage.

What Success Looks Like

• Strong, consistent visual presence across all brands.

• Increased engagement and follower growth.

• High-quality, authentic site-based content.

• Measurable lead generation through social platforms.

• Clear brand storytelling and positioning.

Why Join Belleteriors

• Work with a growing luxury design brand.

• Creative freedom and real ownership of social media presence.

• Exposure to high-end projects and real design work.

• Dynamic role combining creativity, strategy, and fieldwork.