Job Description
Responsibilities:
*Strategy & Planning:
Develop and implement the social media strategy aligned with business goals.
Create monthly and quarterly content plans based on events and promotions.
Define target audience and content direction for each outlet.
Plan campaigns for seasonal events and special occasions (Ramadan, New Year, themed Nights).
Analyze trends and competitors to improve strategy.
Suggest new ideas to increase engagement and reservations.
Set clear KPIs and objectives for social media performance Content & Execution.
Create and manage monthly content calendars.
Coordinate photo and video shoots for food, drinks, events, and venue ambiance.
Write engaging captions that reflect the brand tone.
Ensure consistent brand identity across all platforms.
Cover events and special nights when needed
Social Media Management.
Manage Instagram, Facebook, and TikTok accounts.
Schedule and publish posts, reels, and stories.
Monitor messages and comments and ensure fast responses.
Coordinate with the reservation team to convert inquiries into bookings.
* Marketing & Promotion:
Promote events, DJs, live shows, and special Nights
Highlight menu items and signature drinks
Support new launches and announcements
Collaborate with influencers and partners
Manage boosting and basic advertising campaigns
* Analytics & Reporting:
Track performance and engagement.
Prepare monthly reports.
Analyze results and adjust strategy accordingly.
Monitor competitors and market trends.
Requirements:
Bachelor's degree in Marketing, Media, or related field.
36 years experience in social media management (F&B or Nightlife Is a Must).
Strong photography and videography skills.
Experience with Meta Ads Manager and TikTok Ads.
Knowledge of current trends in F&B and Nightlife.
Proficiency in English, Additional languages preferred.
Ability to work evenings, weekends, and during events.
Creative, energetic, and trend-aware personality.
Knowledge of food and beverage presentation.
Ability to create engaging Nightlife content.
Experience with live event coverage is a plus.
