Social Media Manager

Location: Dubai, UAE

Company: Luna PR

Employment: Full-time

Luna PR is looking for a Social Media Manager to take ownership of our social media presence across Luna PR and our wider portfolio of owned brands, events and internal initiatives.

This is a hands-on role for someone who lives and breathes social media.

You'll be responsible for turning what happens across Luna PR, our work, people, events, partnerships, industry expertise and opinions into content that builds our brand, grows our audience and generates real business value.

We're looking for someone who can combine strategy, copywriting, content creation, trend awareness, community management and analytics who understands how to adapt content properly across LinkedIn, Instagram, X, TikTok and other relevant platforms.

What you'll be responsible for:

• Own the day-to-day management of Luna PR's social media channels
• Manage social activity across additional Luna PR-owned brands, events and internal projects
• Develop and execute the overall social media strategy in line with company positioning and commercial objectives
• Build and maintain weekly and monthly content calendars
• Ensure content is planned proactively and consistently rather than created reactively at the last minute
• Create content across LinkedIn, Instagram, X, TikTok, YouTube and other relevant channels
• Write compelling social copy, captions, hooks, threads, scripts and thought-leadership posts
• Turn Luna PR's client wins, events, media results, partnerships and company activity into engaging content
• Develop educational and thought-leadership content around PR, communications, Web3, crypto, AI, fintech and emerging technology
• Identify breaking news, industry conversations and trends that Luna PR should be part of
• Develop founder and executive thought-leadership content
• Capture and create behind-the-scenes content from the office, events, conferences, panels, podcasts and activations
• Attend key events and activations to shoot live content
• Produce and coordinate short-form video content, including Reels, TikToks, interviews and event recaps
• Brief designers and video editors with clear creative direction, references and platform requirements
• Create simple graphics and video edits independently when quick turnaround is required
• Manage community engagement, replies and relevant industry conversations
• Track performance across channels and produce clear reporting on what is driving reach, engagement and growth
• Work closely with Marketing, PR, Events, Creative and senior leadership

The content you'll own:

• Portfolio & Our Work
• Client wins, media clippings, case studies, team activity, events, conferences, announcements and company milestones.
• Education & Thought Leadership
• Blogs, panel content, executive insights, educational formats and deeper industry commentary.
• News & Industry
• Fast-moving industry developments, market conversations, commentary and timely content.
• Culture, People & Social-First Content
• Behind-the-scenes moments, team culture, lifestyle content, trends and formats designed to humanise the brand.

What we're looking for:

• 3+ years of experience in social media, content or digital marketing
• Proven experience managing social accounts professionally
• Strong understanding of LinkedIn, Instagram, X and TikTok
• Excellent written English and strong copywriting skills
• Strong understanding of short-form video and social-first storytelling
• Comfortable appearing behind the camera and directing others in front of it
• Ability to take complex subjects and turn them into clear, engaging content
• Strong awareness of social trends, platform behaviour and internet culture
• Strong creative instincts and a good eye for visual content
• Comfortable working quickly around breaking news, events and fast-moving industry conversations
• Strong organisational skills and the ability to manage multiple channels simultaneously
• Comfortable working directly with senior executives
• Strong attention to detail and fact-checking
• Highly proactive, you should be bringing ideas to the table, not waiting for briefs
• Based in Dubai or willing to relocate

Strong advantages:

• Agency experience
• Experience in Web3, crypto, fintech, finance, AI or emerging technology
• Experience managing founder or executive social accounts
• Experience covering conferences and live events
• Strong short-form video editing skills
• Experience using Canva, CapCut, Figma, Planable and Notion
• Experience using AI tools such as ChatGPT or Grok as part of a content workflow
• A strong portfolio of social posts, videos, campaigns or accounts you have personally worked on

What success looks like:

We're not looking for someone who simply fills a content calendar.

We want someone who sees what is happening across the business and immediately thinks:

There's content in that.

A client lands major coverage You're thinking about how we turn it into a case study.

Leadership has a strong conversation about the future of the industry You're thinking about a LinkedIn post or short-form video.

The team is at a major conference You already have a plan for live content, interviews and recaps.

A major story breaks in crypto, AI or finance You're identifying the angle Luna PR can credibly contribute to.

You understand how to make a professional B2B brand interesting without making it gimmicky.

About Luna PR:

Luna PR is a global, award-winning integrated communications consultancy and agency operating at the intersection of emerging technology and modern finance.

We work across strategic communications, PR, social media, marketing, events, partnerships and ecosystem building, helping companies and leaders turn complex ideas into clear, credible narratives.  

To apply:

Please submit your CV and portfolio, including examples of social media accounts, campaigns, posts and short-form video content you have personally worked on.

Applications without examples of previous social media work may not be considered.