The Social Media Manager is responsible for designing and implementing impactful social media strategies that align with the company's business objectives and strengthen brand visibility. This role includes creating compelling content, managing diverse social media platforms, and analyzing performance metrics to maximize engagement, reach, and ROI.
The position also involves fostering audience interaction, monitoring the company's online presence, and staying ahead of industry trends to ensure a dynamic and competitive digital footprint. Key performance indicators include increasing social media followers, expanding brand visibility, and driving business growth through enhanced networking.
Key Responsibilities & Duties
- Develop and execute social media strategies to support business goals and enhance brand awareness.
- Create, curate, and manage engaging content across all social media platforms.
- Plan and implement social media advertising campaigns, including paid promotions.
- Monitor, analyze, and report on social media performance metrics, ROI, and audience insights.
- Respond to comments, messages, and inquiries promptly to maintain strong community engagement.
- Stay updated on emerging social media trends, tools, and best practices.
- Collaborate with internal teams (marketing, design, sales) to ensure brand consistency.
- Manage social media calendars and schedule posts for optimal reach and engagement.
- Oversee visual content creation, including photography, videography, and editing.
- Ensure compliance with brand guidelines and maintain a positive online reputation.
Experience
- Minimum 5-7 years of professional experience in Social Media Management.
Specific / Technical Skills
- In-depth knowledge of major social media platforms (Facebook, Instagram, TikTok, LinkedIn, X/Twitter, YouTube).
- Strong content creation capabilities.
- Expertise in social media advertising and paid campaign strategies.
- Advanced analytical skills for tracking performance, ROI, and audience insights.
