Social Media Manager

1. Basic Responsibilities:

The Social Media Section Head is responsible for developing and executing the company's social media strategy to enhance brand awareness, audience engagement, and customer loyalty. This role involves leading the social media team, managing content creation, monitoring performance metrics, and optimizing digital campaigns to ensure maximum impact.

2. RESPONSIBILITIES & AUTHORITIES:

2.1 Main Tasks:

1. Social Media Strategy Development & Execution:

• Develop and implement a comprehensive social media strategy aligned with the brand's goals.
• Ensure consistent messaging and branding across all social media platforms.

1. Team Leadership & Collaboration:

• Lead and manage a team of social media specialists, content creators, and moderators.
• Provide guidance, training, and performance evaluation for the social media team.

1. Content Creation & Calendar Management:

• Oversee content planning, production, and execution for all social media platforms.
• Ensure high-quality content that is engaging, innovative, and aligned with brand identity.

1. Community Engagement & Customer Interaction:

• Monitor and respond to customer inquiries, comments, and reviews across social platforms.
• Develop strategies to increase audience engagement and customer satisfaction.

1. Paid Social Media Campaigns & Performance Tracking:

• Oversee paid advertising strategies on platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Monitor key performance metrics (engagement, reach, conversions, ROI) and optimize campaigns accordingly.

1. Influencer & Partnership Management:

• Identify and collaborate with influencers, brand ambassadors, and content creators to amplify brand reach.
• Negotiate and manage sponsorship deals and partnership campaigns.

1. Crisis Management & Brand Reputation Monitoring:

• Monitor social sentiment and respond proactively to brand-related issues.
• Develop crisis communication strategies for handling negative publicity and complaints.

1. Trend Analysis & Innovation:

• Stay updated with emerging social media trends, platform updates, and digital marketing innovations.
• Implement new content formats and engagement strategies to stay ahead of competitors.

1. Performance Reporting & Data Analytics:

• Track and analyze social media performance metrics to evaluate effectiveness.
• Provide monthly reports to the Marketing Director with insights and improvement recommendations.

1. Cross-Departmental Collaboration:

• Work closely with Marketing, Sales, E-commerce, and Visual Merchandising teams to align digital strategies.
• Ensure social media campaigns support product launches, promotions, and key marketing initiatives.