Social Media Marketing Assistant

Social Media Assistant

Dubai | Full-time

The Social & Content Co. is looking for a creative and strategically driven Social Media Assistant to join our growing Dubai team.

We're a strategy-led social media agency working with brands across fashion, beauty, wellness, hospitality and lifestyle.

We're looking for someone who thinks beyond the post, someone who understands the strategy behind social, is curious about what makes content perform and can use data and insights to inform what we create next.

We're a boutique agency with a small, close-knit team, so no two days look the same. You'll work closely with our Dubai and London teams, get hands-on experience across a varied client portfolio and have real input into the work we create.

This is a hands-on role spanning strategy, creative development and social execution. You'll be involved in everything from researching audiences and developing content ideas and creative concepts, to building social calendars, supporting shoots, creating content and analysing performance.

Working closely with our strategy, creative and account management teams across a varied portfolio of clients, you'll help turn insights and strategy into social that is relevant, creative and designed to perform, while using what we learn from the data to continually improve what we do.

The role will include:

* Supporting the implementation of client social media strategies

* Managing and contributing to monthly content calendars across Instagram, TikTok and other relevant platforms

* Creating social-first content including Reels, TikToks, iPhone content, stills and graphics

* Attending and supporting client content shoots across Dubai

* Developing creative concepts, hooks and repeatable content formats

* Keeping ahead of social media trends, platform updates and emerging content opportunities

* Writing engaging, on-brand social copy

* Publishing content across client accounts

* Community management and audience engagement

* Monthly reporting, analysing performance and identifying opportunities to improve future content

* Working closely with the wider creative and strategy team across Dubai and London

* Supporting reactive content, launches, events and campaigns

We're looking for someone who:

• Thinks strategically and understands the thinking behind effective social, not just the content itself
• Has a strong understanding of Instagram, TikTok and how people consume content on each platform
• Is curious about why content works, with an analytical mindset and an interest in using data and insights to inform future content
• Has a strong creative eye for content, design and aesthetics
• Can adapt their creative approach across very different brands, audiences and industries
• Understands the difference between following a trend and using it strategically
• Is confident developing creative concepts, hooks and repeatable content formats
• Is comfortable capturing high-quality social-first content on an iPhone
• Has experience editing short-form video content
• Is confident using Canva and relevant editing tools
• Is organised and comfortable managing multiple clients, deadlines and priorities
• Is proactive, brings ideas to the table and isn't afraid to challenge or contribute to the thinking
• Has excellent attention to detail and takes pride in the quality of their work
• Is confident communicating with clients and working as part of a small, close-knit team
• Is based in Dubai and able to attend shoots, client meetings and team days in person

Experience

At least 1 year of experience in social media, content creation or a similar agency/brand role is preferred.

Agency experience is a bonus, but we're equally interested in someone who can demonstrate a strong understanding of social media through their portfolio and previous work.