Social Media Marketing Intern

About Babyshop

Babyshop is the leading omni-channel Baby & Kids Retailer across the Middle East, Africa, Southeast Asia, and India. With over 250 stores and a robust digital presence in 14 markets, we serve millions of families by offering trusted, high-quality products across fashion, nursery, toys, and baby essentials. For over 50 years, Babyshop has been a category leader, known for its deep customer relationships and value-driven promise.

About the role:

We're looking for a creative, organized and social-first intern to join the Babyshop Social Media team. This role is perfect for someone who lives and breathes social media, keeps up with trends, loves creating content and wants hands-on experience working on one of the region's leading family brands.

You'll support the team across content creation, influencer marketing, social campaigns and production, helping bring ideas to life across Instagram, TikTok, Facebook and YouTube.

What you'll do:

• Support the planning and execution of social media campaigns across the GCC.
• Assist in developing creative concepts and content ideas for always-on and campaign content.
• Write and prepare creative briefs for designers, videographers and agency partners.
• Coordinate and assist during social media content shoots, including product preparation, shot lists, talent coordination and on-set support.
• Help source, research and track social media trends, viral formats and cultural moments.
• Support influencer campaigns by researching creators, coordinating deliverables, tracking timelines and ensuring content goes live as planned.
• Assist with influencer gifting, PR seeding and campaign reporting.
• Monitor community conversations and identify opportunities for engagement.
• Support reporting by collecting campaign results, social metrics and performance insights.

What we're looking for:

• Currently pursuing or recently completed a degree in Marketing, Communications, Media, Advertising or a related field.
• Worked at a Media agency with minimal years of experience preferred.
• Passionate about social media and digital culture.
• Strong understanding of Instagram, TikTok and creator trends.
• Creative thinker with a good eye for content, storytelling and aesthetics.
• Excellent organisational and project management skills.
• Strong written and verbal communication skills both in English and Arabic.
• Comfortable working in a fast-paced environment and managing multiple projects.
• Proactive, eager to learn and not afraid to bring new ideas to the table.
• Basic knowledge of Canva & CapCut.
• Photography or content creation experience is a bonus.
• Having sponsor visa and medical insurance is a must.