Full-Time, On-Site Business Bay, Dubai
About the Role
We're hiring a Social Media Marketing Manager to lead our day-to-day content and social presence across all platforms, with a strong focus on Socials growth and engagement.
This is a hands-on role for someone who understands internet culture and fast-paced startup environments. You will be responsible for planning, creating, and managing content that drives visibility, engagement, and lead generation.
This is a full-time, on-site role in Dubai, working closely with creative, design, and leadership.
Key Responsibilities
Social Media Strategy and Execution
- Own and manage all social media channels with strong focus on TikTok, X and Youtube
- Plan and execute daily content across TikTok, Instagram, X, YouTube, and other relevant platforms
- Stay on top of trends and viral formats
- Turn relevant market or industry moments into engaging content quickly
- Ensure content aligns with brand voice and growth objectives
Content Creation and Management
- Script, brief, and coordinate short-form video content
- Work closely with videographer and designers to produce high-performing content
- Post, schedule, and manage daily social content
- Test different hooks, formats, and angles to improve performance
- Repurpose content across platforms efficiently
Growth and Engagement
- Drive follower growth and engagement across platforms
- Monitor comments, DMs, and community sentiment when needed
- Identify trends and opportunities to increase visibility
- Collaborate with creative and product team on campaigns, launches, and promotions
Analytics and Optimization
- Track performance across platforms (views, engagement, growth)
- Identify what works and double down on high-performing formats
- Continuously improve content strategy based on data
What We're Looking For
- Strong understanding of socials and short-form content
- Experience managing and growing social media accounts
- Comfortable working in a fast-paced startup environment
- Creative mindset with strong execution ability
- Able to move fast and generate content ideas consistently
- Strong English communication skills
- Based in Dubai and available for on-site work
Nice to Have
- Interest or exposure to crypto, trading, or finance content
- Basic understanding of performance marketing or funnels
- Experience working with creators or influencers
Why Join Us
- Fast-moving, high-growth environment
- Direct access to decision-makers
- Freedom to test ideas and execute quickly
- Real impact on brand growth
- On-site role in Business Bay with an ambitious team
