Social Media Marketing Manager (Social & Influencer - Russian)

About Us

Washmen is redefining luxury garment care in the UAE. What started as a laundry service has evolved into a family of premium brandsWashmen(on-demand laundry),The Finery(luxury garment and leather care), andShoeCareserving Dubai and Abu Dhabi's most discerning clients.

We've built a loyal customer base among Dubai's international community, and now we're ready to go deeper. We're not just translating contentwe're building authentic connections with communities that value quality, service, and luxury done right.

The Role

We're hiring aMarketing Manager (Social & Influencer - Russian)to own our brand presence and customer acquisition within Dubai's Russian-speaking community.

This isn't a translate English posts to Russian role. We need someone who understands the Russian expat experience in Dubaiwhat matters to them, how they discover services, who they trust, and how luxury brands should speak to them without sounding forced or fake.

You'll build our social presence from the ground up for this market, develop relationships with the right influencers (not just the ones with the biggest followings), create content that actually resonates, and turn Russian expats into loyal customers across all three brands.

You'll report to our Marketing Director and Creative Director, work closely with our creative team, and have the freedom to test, learn, and build a playbook for what works in this market.

What You'll Own

• Social mediaacross Instagram, TikTok, Telegramcreating content that feels native, not translated
• Influencer partnershipsfinding, vetting, negotiating with Russian-speaking influencers and content creators in Dubai
• Community buildingbecoming the connector between Washmen and the Russian expat community through events, partnerships, and authentic engagement
• Culturally relevant campaignsdeveloping campaigns that speak to Russian holidays, cultural moments, and community values
• Content collaborationbriefing our creative team on what works for Russian audiences while maintaining our luxury brand positioning (especially for The Finery)
• Customer acquisitiondriving measurable new Russian-speaking customers through organic social and influencer channels
• This is a chance to build something from scratch. If you've been wanting to own a market rather than just post content, this is it.

Why Join Washmen

You'll own a market.This isn't a junior role where you execute someone else's strategy. You'll build the Russian market strategy, make decisions, and see direct impact from your work.

You'll work with a smart, no-BS team.Our Marketing Director moves fast, values cultural authenticity over corporate jargon, and trusts people who know their craft. Our Creative Director ensures everything we put out is exceptional.

You'll bridge two worlds.You understand luxury positioning AND Russian cultural preferences. That's rare, and we value it. You'll help us maintain The Finery and Washmen's quiet confidence while making it resonate with Russian clients.

You'll have resources.Budget for influencer partnerships, access to a talented creative team, and the tools you need to do great work.

Competitive package.Salary commensurate with experience, performance bonuses tied to community growth and customer acquisition targets, and the chance to build something meaningful in Dubai's luxury service space.

You're a Great Fit If:

You're anative Russian speakerwith fluent English

You have3-5 yearsin social media, influencer marketing, or community management

Youlive in Dubaiand deeply understand the Russian expat community here

You have aproven track recordmanaging influencer campaigns with measurable results (not just awareness)

You'reculturally fluentyou know the difference between adapting content and just translating it

You understandluxury brand positioningand can maintain brand standards while making them feel authentic

You're arelationship builderinfluencers and community leaders want to work with you

You'recreative and resourcefulyou can get exceptional value through smart barter deals, long-term partnerships, and authentic storytelling

You'reorganized and proactiveyou can manage multiple influencer partnerships, content calendars, and campaigns without dropping balls

You're NOT a Fit If:

You're not a native Russian speaker or don't understand Russian expat culture in Dubai

You've only done corporate/B2B social media (this is consumer-facing and community-driven)

You think influencer marketing is just pay someone to post once

You can't show specific examples of campaigns you've run with actual results

You need a large team or resources to executethis is an IC role working collaboratively

You're uncomfortable with luxury brand positioning or don't understand the nuances between aspirational (The Finery) and approachable (Washmen)

How to Apply

If this sounds like you,don't just send a standard CV.

We want acover letter in Russian(max 500 words) that addresses:

Your connection to the Russian community in Dubai:How do you understand this market What makes you the right cultural bridge

Your best influencer/social win:Tell us about a campaign or partnership you managed. What was the goal, what did you do, and what were the results

How you'd approach Washmen:If you were launching our brand to the Russian community, what would your first 30 days look like Which influencers would you target and why

Your content instinct:Show us 2-3 examples of social content (from any brand) that you think works brilliantly for Russian audiences in Dubai. Explain why.

Send your CV + cover letter to [hiring email]. In the subject line: - [Your Name]

Bonus points:Include links to campaigns or content you've created, influencers you've worked with (if you can share), or your own social presence if relevant.

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Let's build something great together.