About Us
1XL Infra & Real Estate Development LLC is a Dubai Mainlandregistered real estate development company specialising in residential and commercial projects across the UAE. We focus on delivering high-quality developments that ensure strong investment value, long-term capital appreciation, and excellent returns for stakeholders. At 1XL Infra, we don't just launch projects, we build income-producing assets and long-term partnerships. If you're driven, curious, and serious about your craft, this is where you grow with a brand that thinks beyond the next campaign.
The Role
We are looking for a Social Media & Content Specialist. You aren't just a poster, you are a digital brand guardian. You will be responsible for the full lifecycle of our content, from high-level ideation and AI-assisted scripting to aesthetic design and website blog management. We need a professional who anticipates what's next, discusses strategy proactively, and executes flawlessly without constant supervision.
Job Description
- Job Title: Social Media Specialist
- Company Name: 1XL Infra & Real Estate Development LLC
- Location: Dubai, UAE
- Employment Type: Full-Time (On-Site)
- Working Hours: Monday to Saturday, 10:00 AM 7:00 PM
- Experience Required: Minimum 2 years (Real-estate / UAE experience preferred)
- Joining: Immediate preferred
- Primary Work Location: Burj Khalifa Office
- Reports To: Digital Marketing Manager
Key Responsibilities
- Create posters, reels, carousels, stories, short videos, and static creatives
- Design project-based visuals, brand creatives, announcements, and investor-focused content
- Ensure every creative reflects the 1XL Infra brand tone and visual guidelines consistently
- Repurpose content across multiple platforms when required
- Leverage AI tools (ChatGPT, Gemini, etc.) for content creation.
- Assist in scriptwriting and creative planning for founder-led and brand communication videos
- Support storyboarding for reels, brand videos, and carousels
- Ensure messaging remains investor-centric and aligned with the brand tone
- Develop and maintain a structured monthly social media content calendar
- Ensure posting discipline and consistency
- Stay updated on platform trends, algorithms, and best practices
- Optimise content for reach, engagement, retention, and visibility
- Track performance insights and recommend content improvements
- Engage professionally with followers through comments, DMs, and replies
- Coordinate closely with the Videography & Marketing team
- Support campaign planning and execution
- Maintain an organised archive of all content and assets
Requirements
- 2 years of experience in Social Media, Content Creation, or Digital Marketing
- Experience working with a real estate developer or brokerage in the UAE
- Knowledge of marketing tools (Canva, Photoshop, META, SEO basics).
- Strong proficiency in English (written & spoken). Polished grammar is essential
- Experience using AI tools for content productivity and ideation
- Understanding of branding, audience psychology, and digital storytelling
- Knowledge of social scheduling or publishing tools
- Ability to take complete ownership of planning, execution, scheduling, and publishing, not only designing
