A Social Media Specialist at 51Talk is responsible for managing and growing the brand's online presence through strategic content creation, community engagement, and platform optimization
Responsibilities:
- Content Creation & Strategy
- Develop and execute engaging content across platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube).
- Align content with 51Talk's brand identity and local audience preferences.
- Monitor trends and local events to create timely campaigns.
- Community Engagement
- Manage private user communities and foster positive brand reputation.
- Generate high-quality referral leads through interactive activities.
- Respond to comments, messages, and feedback promptly.
- Campaign Management
- Run targeted social media campaigns to boost engagement and conversions.
- Analyze performance metrics and adjust strategies accordingly.
- Collaborate with marketing and design teams for cohesive execution.
- Market Research & Localization
- Conduct audience analysis to refine messaging and content formats.
- Tailor strategies to regional markets for cultural relevance.
Required Skills & Qualifications
- Experience: 23 years in social media marketing or operations.
- Education: Bachelor's degree in Marketing, Communications, or related field.
- Skills:Strong communication and problem-solving abilities.
- Proficiency in analytics tools and platform-specific insights.
- Creative thinking and adaptability to fast-paced environments.
