- Social Media (Social Media Operations)
Core Positioning: Responsible for the daily content output and user growth of the We Media matrix.
- Job Description (JD):
- Matrix Operation: Responsible for the daily content planning, publishing, and maintenance of official social media accounts.
- User Engagement: Enhance fan activity and optimize social media conversion paths.
- Data Analysis: Track algorithmic hotspots on various platforms, analyze account data, and quickly adjust content direction.
- Key Performance Indicator (KPI):
- Net Increase in Followers: The actual growth of followers on each platform within the specified period.
- Engagement Rate: A comprehensive indicator of reposts, comments, and likes (output volume of viral content).
- Number of Lead Conversions: The number of people successfully guided from public domain traffic to register on the LP.
- Copywriter (Copywriting Planner)
Core Positioning: Provide the textual essence for all visual and event content outside of social media, ensuring that information is accurate and impactful.
- Job Description (JD):
- Creative Copywriting: Writing brand slogans, poster copy, video scripts, and product detail page (detail page) copy.
- Content Output: Collaborate on writing high-quality product recommendation articles, soft articles, or public relations tweets.
- Selling Point Refinement: Thoroughly research the product and transform functional buttons into consumer-friendly selling points (Selling Points).
- Key Performance Indicator (KPI):
- Copy output quantity and on-time rate: Ensure that the manuscript requirements for daily operations are not backlogged.
- Pass Rate/Satisfaction: The score or one-time pass rate of the copy quality given by the client (brand/design/operation).
- Click-through Rate/Readership Contribution: The click-through rate of the title of core tweets or the conversion assistance effect of the details page.
- ESL Livestream Teacher
Core Positioning: Build trust through professional English teaching interactions and softly guide users to generate Leads.
- Job Description (JD)
- Interactive Teaching: Deliver high-quality English content (e.g., pronunciation correction, authentic expressions) and guide viewers to interact frequently in the comments section (repeat after/answer questions).
- Pain Point Q&A: Answer users learning questions in real time to demonstrate professionalism.
- Soft Conversion: Naturally integrate course selling points into the teaching scenario and guide high-intent users to register or claim trial lessons (Leads).
- Key Performance Indicators (KPI)
- Engagement Rate: Active ratio of comments (including answers), likes, and shares.
- Average Retention Time: Duration users stay in the live stream (assesses content attractiveness).
- Leads Acquisition Volume: Number of valid users successfully guided to register or sign up in a single live stream.
