Social Media Marketing Specialist

Key Responsibilities

• Develop and execute social media strategies aligned with marketing objectives.
• Create and manage monthly content calendars across all social media platforms.
• Manage and publish engaging content including posts, reels, stories, and videos.
• Monitor and respond to comments, messages, and customer inquiries to enhance community engagement.
• Track performance metrics such as reach, engagement, follower growth, and conversions.
• Prepare regular reports with insights and recommendations for improving performance.
• Support digital campaigns, product launches, and promotional activities.
• Stay updated with social media trends, platform updates, and competitor activities.

Qualifications

• Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
• 24 years of experience in social media management or digital marketing.
• Experience managing platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Strong content creation and copywriting skills in Arabic and English.
• Familiarity with social media analytics and Meta Business Suite.
• Creative mindset with strong attention to detail.
• Experience in cosmetics, beauty, or personal care industry is a plus.