Social Media Executive
Location Dubai
Banke International Properties is hiring a Social Media Executive with hands-on Dubai real estate experience.
You will be responsible for developing and implementing social media strategy across key platforms, with a strong focus on content quality, strategic positioning, community engagement, competitor intelligence, and performance-driven execution.
Key Responsibilities
- Develop and execute a clear, structured social media strategy aligned with Banke's brand, business goals, and recruitment needs
- Identify the right platforms for real estate lead intent and brand authority (not vanity reach)
- Stay updated on platform algorithms, Dubai real estate content trends, and market shifts
- Create high-quality, professional content focused on:
- Primary & secondary market projects
- Property consultant personal branding
- Recruitment & employer branding
- Market updates, launches, and credibility-driven content
- Write clear, confident, error-free English captions with strong market understanding
- Plan and maintain a monthly content calendar with consistency
- Brief and coordinate basic video/reel requirements (direction > shooting)
- Manage comments, messages, and inquiries professionally and promptly
- Maintain a brand voice that reflects trust, authority, and professionalism
- Build engagement that supports leads, applications, and visibility not empty interaction.
- Conduct regular analysis of Dubai real estate competitors organic content. Use insights to continuously refine content and positioning
Requirements
- 23+ years of social media experience in Dubai real estate
- Proven experience handling brokerage, developer, or property consultant brands
- Strong understanding of Instagram & LinkedIn for property businesses
- Excellent English writing skills
- Portfolio of real estate-specific social media work (mandatory)
- Strong ownership, discipline, and consistency
Interested candidates may send their CV to [Confidential Information]
