Social Media Marketing Specialist

Company Description

BSS (Broadcast & System Solutions) is a leading Broadcast and Professional AV system integrator serving the Middle East and Africa region. With more than 25 years of industry experience, BSS delivers end-to-end solutions for broadcasters, enterprises, government entities, educational institutions, and media organizations.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist located in Cairo, Egypt. The role involves managing social media platforms, creating engaging content, and executing marketing campaigns.

Key Responsibilities

• Create and manage engaging social media content across multiple platforms including LinkedIn, Instagram, Facebook, TikTok, and YouTube
• Use AI tools for:

1. Reel generation
2. Content creation
3. Design support
4. Video enhancement
5. Caption and post generation

• Develop creative ideas for reels, campaigns, stories, and promotional content
• Follow social media trends and adapt content strategies accordingly
• Generate qualified leads and improve audience engagement through social media activities
• Increase website traffic and brand visibility through digital campaigns
• Coordinate and support marketing activities including: In-house events, Trainings, Open houses, Exhibitions, Product launches
• Work closely with the Marketing Manager on campaign planning and execution
• Assist with photography and video coverage during events and activities
• Schedule and manage content calendars across platforms
• Monitor analytics, engagement, and campaign performance

Requirements

• Experience in social media management and digital marketing
• Strong understanding of Instagram Reels, LinkedIn content, TikTok trends, and short-form video creation
• Experience using AI tools for content generation and creative workflows
• Good skills in graphic design and video editing
• Creative mindset with strong attention to visual presentation
• Comfortable appearing in videos or social media content when needed
• Ability to manage multiple social media platforms simultaneously
• Strong communication skills in both English and Arabic
• Knowledge of Broadcast, Media, Technology, or Pro AV industries is a plus
• Ability to work in a fast-paced environment and handle multiple tasks

Preferred Skills

• Experience with Canva, Adobe Creative Suite, CapCut, or similar tools
• Experience with AI tools such as ChatGPT, Midjourney, Runway, or similar platforms
• Understanding of social media analytics and paid campaigns
• Photography and videography skills are a plus

Send your CV AND portfolio/social media work samples to:

• [Confidential Information]