Job Summary
We are looking for a creative, enthusiastic, and results-driven Social Media Executive to manage and grow our social media presence across various platforms. The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and digital marketing.
Key Responsibilities
- Develop and execute integrated social media and content strategies aligned with the company's marketing objectives and brand identity.
- Manage the company's social media presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, and X.
- Plan, maintain, and execute a monthly content calendar covering posts, reels, stories, videos, campaigns, and other digital content.
- Generate creative and engaging content ideas based on audience interests, brand objectives, industry developments, and current social media trends.
- Create high-quality social media content, including posts, captions, reels, stories, short-form videos, scripts, headlines, and promotional copy.
- Create trend-based and platform-specific content, including reels, short-form videos, viral formats, and relevant audio/sounds.
- Coordinate and participate in photoshoots, video shoots, and other content production activities as required.
- Collaborate with graphic designers, photographers, videographers, marketing teams, and other stakeholders to develop high-quality and engaging content.
- Repurpose existing content into different formats and adapt content according to the requirements of each social media platform.
- Monitor social media trends, competitors, industry developments, and audience behavior to identify new content and engagement opportunities.
- Manage community engagement by responding to comments, messages, mentions, and other audience interactions in a timely and professional manner.
- Support paid social media campaigns and collaborate with digital marketing teams on campaign content and execution.
- Track, analyze, and report on social media and content performance, including reach, engagement, follower growth, views, traffic, and conversions.
- Prepare regular performance reports and provide actionable recommendations to improve content and social media results.
- Identify opportunities to increase brand awareness, audience engagement, online visibility, and conversions.
- Ensure all content is consistent with the company's brand guidelines, tone of voice, visual identity, and communication standards.
- Continuously explore new content formats, creative approaches, and social media strategies to strengthen the company's digital presence.
Requirements
- Bachelor's degree in Marketing, Communications, Media, Digital Marketing, or a related field.
- 3–5 years of experience in social media management and content creation.
- Strong understanding of Instagram, Facebook, LinkedIn, TikTok, and other social platforms.
- Excellent copywriting and communication skills.
- Strong creative and visual storytelling abilities.
- Experience creating reels, short-form videos, stories, and social media graphics.
- Familiarity with Canva, CapCut, Adobe tools, or similar content-creation software is an advantage.
- Basic knowledge of social media analytics and reporting.
- Good understanding of current social media trends and audience engagement strategies.
- Ability to work independently, manage multiple projects, and meet deadlines.
