Social Media Marketing Specialist

*** Must be based in Dubai

Our client is looking for a driven, creative, and commercially minded Social Media & Brand Executive to take full ownership of the brand's social media presence across Instagram, TikTok, and Facebook.

This is not simply a content scheduling role. We are looking for someone genuinely interested in building a brand, shaping its identity, developing its voice, and creating content that people connect with.

Key Responsibilities

• Take full ownership of the social media strategy and day-to-day presence across Instagram, TikTok, and Facebook.
• Develop and execute a clear content and brand strategy aligned with the company's vision and commercial objectives.
• Help define the brand's identity, tone of voice, visual direction, messaging, and positioning.
• Create and manage a structured monthly content calendar.
• Develop engaging Reels, TikToks, Stories, graphics, photography, and written content.
• Create content concepts and campaigns rather than simply posting.
• Identify trends, new formats, and creative opportunities to grow the brand.
• Plan and coordinate content shoots with photographers, videographers, designers, and internal teams.
• Ensure consistent branding across all digital channels.
• Manage community engagement, comments, DMs, and audience relationships.
• Track analytics and use insights to continuously improve the strategy.
• Support launches, events, partnerships, and wider marketing initiatives.
• Leverage AI and digital tools to improve content creation, planning, and productivity.

Requirements

• 2–4+ years experience in social media, content, digital marketing, or branding, with a strong portfolio.
• Genuinely passionate about branding, content, and social media, with a strong eye for visual identity and storytelling.
• Driven, proactive, commercially minded, and comfortable taking full ownership from concept through to execution.
• Strong understanding of Instagram, TikTok, and Facebook, including short-form video.
• Confident using tools such as Canva, CapCut, Adobe, AI platforms, and social media management tools.
• Creative, organized, trend-aware, and comfortable working independently in a fast-paced environment.
• Someone who wants to build something meaningful, not simply manage an existing social media account.

REF: FL V-205295