Social Media Marketing Specialist

Company Description VXI Global Solutions is a leading business process outsourcing provider specializing in customer service, customer experience, and digital solutions for global brands. Founded in 1998, VXI has more than 40,000 employees across 43 locations in North America, Asia, Europe, and the Caribbean. The company delivers omnichannel and multilingual support, revenue generation, software development, quality assurance, and CX advisory and automation services. Backed by Bain Capital, VXI is one of the fastest-growing privately held business services organizations in the United States and the Philippines, with a strong focus on digital CX, AI, and business analytics.

Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Cairo, Egypt. This role is responsible for planning, creating, and publishing engaging social media content across multiple platforms to support brand awareness and lead generation. The specialist will manage daily social media calendars, monitor performance metrics, and adjust campaigns to improve reach and engagement. Responsibilities include collaborating with marketing and design teams, responding to audience interactions, and ensuring all content aligns with VXI's brand voice and business objectives. The role also involves staying current with social media trends, competitor activities, and platform best practices to recommend new tactics and opportunities.

Qualifications

• Demonstrated skills in Social Media Marketing and Social Media Content Creation for brand-building and engagement.
• Experience in Digital Marketing and Marketing, including campaign planning and performance analysis.
• Strong Communication skills, with the ability to craft clear, compelling messages and collaborate with cross-functional teams.
• Proficiency in using social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, TikTok, scheduling platforms).
• Ability to interpret data and insights to optimize content, targeting, and posting strategies.
• Solid understanding of current social media, digital trends, and best practices in B2B and B2C environments.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously in a fast-paced setting.
• Prior experience in a BPO, customer experience, or technology-driven organization is an advantage.