Social Media & Paid Ads Specialist

Location: Abu Dhabi

Industry: Real Estate

Salary: 6,000-10,000

Reports to: Top Level Management

Job Summary

The We are looking for a creative and results-driven social media & Paid Ads Specialist to manage our social media presence and optimize our digital advertising campaigns. The ideal candidate will have experience in social media management, content creation, and running paid campaigns on platforms like Facebook, Instagram, Google Ads, and LinkedIn Ads.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
• Create high-quality content (images, videos, captions, and stories) tailored to our real estate audience.
• Plan and schedule posts using tools like Meta Business Suite, Hootsuite, or Buffer.
• Monitor social media engagement and respond to comments and messages promptly.
• Stay up to date with trends and implement best practices to increase brand awareness.

• Set up, manage, and optimize Facebook, Instagram, Google Ads, and LinkedIn Ads campaigns.
• Conduct audience targeting, retargeting, and A/B testing to improve ad performance.
• Track, analyze, and report on ad performance (CTR, CPC, ROI) using Google Analytics & Meta Ads Manager.
• Optimize landing pages and lead generation forms to maximize conversions.

• Design engaging visuals using Canva, Photoshop, or Adobe Creative Suite.
• Create short-form videos for Instagram Reels, TikTok, and YouTube Shorts.
• Collaborate with photographers and videographers to capture high-quality property content.

• Monitor KPIs and create weekly/monthly reports on social media engagement and ad performance.
• Suggest and implement improvements based on data insights.

Requirements & Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 1-3 years of experience in social media management and digital advertising.

Skills Required:

Strong understanding of Facebook, Instagram, LinkedIn, and Google Ads.

Knowledge of audience targeting, retargeting, and conversion optimization.

Excellent copywriting skills for engaging captions and ad copy.

Basic graphic design and video editing skills.

Analytical mindset with the ability to interpret data and optimize campaigns.

Experience with real estate marketing (preferred).

Tools & Software Knowledge:

Social Media Management: Meta Business Suite, Hootsuite, Buffer.

Design & Video Editing: Canva, Photoshop, Premiere Pro, CapCut.

Analytics & Ads: Facebook Ads Manager, Google Ads, Google Analytics, Hotjar.

Compensation & Benefits (Typical in United Arab Emirates)

• Competitive salary
• Visa, medical insurance, and annual leave as per United Arab Emirates labor law.