Social Media Specialist

Job Description:

Potential HR is hiring on behalf of its client, a Marketing Agency specialized in the Restaurants & F&B sector, for a Social Media Specialist to manage social media accounts, develop content ideas, and create engaging platform-specific content across multiple client brands.

The role requires a strong understanding of social media platforms, audience behavior, trends, content planning, and brand communication, with the ability to manage multiple accounts and collaborate with creative and account management teams.

Key Responsibilities

• Manage day-to-day social media activities across multiple client accounts and platforms.
• Develop monthly content plans and content calendars based on brand objectives and target audiences.
• Generate creative content ideas, concepts, and campaign directions for different brands.
• Write engaging captions, posts, and social media copy aligned with each brand's tone of voice.
• Adapt content ideas according to different platforms including Instagram, Facebook, TikTok, LinkedIn, and other relevant channels.
• Monitor social media trends, audience behavior, competitor activity, and emerging content formats.
• Coordinate with Graphic Designers, Video Creators, Account Managers, and other internal teams to execute content plans.
• Prepare clear creative briefs for design and video teams when required.
• Ensure content consistency with brand identity, communication guidelines, and campaign objectives.
• Manage multiple social media accounts, priorities, deadlines, and content requirements simultaneously.
• Monitor comments, messages, and community activity when required.
• Support social media campaigns, promotions, launches, and seasonal content.
• Review published content to ensure accuracy, consistency, and quality.
• Monitor content performance and identify opportunities to improve reach, engagement, and audience interaction.
• Contribute to brainstorming sessions and suggest new creative approaches for client accounts.
  
  

Requirements

• 2–3 years of professional experience in Social Media Management, Content Creation, or a similar role.
• Strong hands-on experience managing social media accounts across multiple platforms.
• Strong writing, copywriting, and storytelling skills.
• Ability to develop creative and engaging content ideas for different brands and audiences.
• Good understanding of social media platforms, trends, algorithms, formats, and audience behavior.
• Experience developing content calendars and managing regular content publishing.
• Good understanding of brand tone of voice and social media communication.
• Ability to manage multiple brands or client accounts simultaneously.
• Experience coordinating with Graphic Designers, Video Creators, Account Managers, and other creative teams.
• Strong communication, organization, follow-up, and time-management skills.
• Ability to work effectively within a fast-paced agency environment.
• Previous experience within a Marketing, Advertising, Digital, or Social Media Agency is highly preferred.
• Previous experience working with Restaurants or F&B brands is a strong plus.
• Good written English is preferred.
  
  

Working Conditions

• Working Days: Saturday to Thursday
• Day Off: Friday
• Working Hours: 10:00 AM – 6:00 PM
• Location: Maadi Ring Road, Cairo
• Working Model: On-Site
• Employment Type: Full-Time