We are seeking a talented Social Media Specialist to join our team and help us connect with our target audience, increase brand visibility, and drive engagement across various social media platforms.
Responsibilities:
- Content Creation: Develop, curate, and schedule high-quality content for social media platforms (including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok) that aligns with the company's branding and marketing goals.
- Community Management: Monitor and respond to comments, messages, and mentions on social media platforms promptly and professionally.
- Strategy Development: Collaborate with the marketing team to develop and implement a comprehensive social media strategy that aligns with the company's overall goals. Research and stay updated on industry trends, competitor activities, and emerging platforms to recommend new strategies.
- Analytics and Reporting: Track and analyze key performance metrics using social media analytics tools.
- Content Calendar: Maintain a content calendar to ensure consistent posting and alignment with marketing campaigns and seasonal events.
- Brand Voice and Guidelines:
- Ensure brand consistency across all social media channels, adhering to brand voice and guidelines.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
- Proven experience as a Social Media Specialist or similar role, with a portfolio showcasing successful social media campaigns.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong knowledge of social media platforms, algorithms, and best practices.
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