Social Media Supervisor

Core Responsibilities:

Operational & Functional Excellence

• Supervise the daily operations of all social media platforms to ensure timely, engaging, and high-quality content delivery.
• Develop and manage monthly social media content calendars aligned with marketing campaigns, commercial priorities, and organizational objectives.
• Oversee the execution of social media campaigns, product launches, promotions, events, and digital activations across all brands within the group.
• Coordinate content production with creative graphic design, photography, videography, and production teams to ensure timely campaign delivery.
• Monitor campaign execution to ensure adherence to timelines, quality standards, and marketing objectives.
• Analyze social media performance using analytics tools and prepare periodic performance reports with actionable insights.
• Monitor KPIs include engagement, reach, impressions, conversions, audience growth, and campaign effectiveness.
• Recommend optimization strategies based on performance analysis, audience behavior, and digital trends.
• Support the planning and execution of paid social media campaigns in coordination with the Digital Marketing team.
• Assist in developing influencer marketing campaigns and strategic digital partnerships.
• Identify opportunities to improve audience engagement and maximize return on digital marketing initiatives.
• Ensure efficient management of multiple campaigns and competing priorities while maintaining quality standards.

People & Collaboration

• Supervise, coach, mentor, and evaluate the performance of Social Media Executives.
• Allocate work effectively across team members to ensure balanced workload and timely delivery.
• Conduct regular performance discussions and provide continuous feedback for employee development.
• Collaborate closely with Marketing, Branding, Creative Design, Medical, Commercial, Patient Experience, HR, and Operations teams to develop integrated digital campaigns.

Customer, Patient & Stakeholder Focus

• Ensure consistent brand voice, messaging, and visual identity across all social media channels.
• Create engaging digital experiences that strengthen customer awareness, trust, and engagement.
• Monitor audience interactions and ensure timely, professional responses to inquiries and comments.
• Support online reputation management through proactive engagement and effective issue resolution.

Compliance, Safety & Continuous Improvement

• Ensure all published content complies with organizational branding guidelines, communication standards, and healthcare advertising regulations.
• Ensure compliance with copyright, intellectual property, patient privacy, and data protection requirements.
• Review content for accuracy, professionalism, and alignment with organizational policies before publication.
• Maintain confidentiality of organizational information and sensitive marketing materials.
• Monitor platform updates, emerging technologies, and digital marketing trends to continuously improve social media performance

Requirements:

• Bachelor's degree at any discipline.
• +5 years of experience in the social media.
• 2 years of them at senior or supervision role.
• Strong knowledge of managing business accounts across major social media platforms
• Knowledge of social media KPIs, analytics dashboards, reporting tools, and interpreting performance data to evaluate campaign effectiveness and recommend improvements.
• Understanding paid social campaign concepts, audience segmentation, campaign objectives, budgeting principles, and performance optimization