A Business Development Representative (BDR) for the US market is responsible for generating qualified sales opportunities through outbound prospecting, inbound lead qualification, and relationship building with decision-makers in target companies. The role typically supports SaaS, tech, AI, fintech, or B2B service companies selling into the United States market.
Key Responsibilities
- Identify and research target accounts, industries, and decision-makers in the US market
- Conduct outbound prospecting via:
- Cold calling
- Email outreach
- LinkedIn/social selling
- Account-based outreach
- Qualify inbound and outbound leads using frameworks such as BANT, MEDDICC, or ICP qualification
- Schedule discovery calls and demos for Account Executives
- Maintain CRM hygiene using tools like Salesforce or HubSpot
- Build and manage a healthy sales pipeline
- Collaborate with Sales and Marketing teams on campaigns and messaging
- Follow up consistently with prospects and nurture relationships
- Meet KPIs such as:
- Calls per day
- Emails sent
- Meetings booked
- SQLs/MQLs generated
- Pipeline contribution
Required Skills
- Strong verbal and written English communication
- Confidence in cold outreach and objection handling
- Understanding of US business culture and sales process
- Lead generation and prospecting skills
- CRM experience (Salesforce, HubSpot, Zoho)
- Ability to work with sales engagement tools like Apollo, Outreach, ZoomInfo, LinkedIn Sales Navigator
- Research and analytical skills
- Time management and self-motivation
Preferred Qualifications
- 1–3 years of experience in SDR/BDR or SaaS sales roles
- Experience selling to US-based customers
- Familiarity with SaaS or B2B technology products
- Proven ability to meet or exceed quotas
- Bachelor's degree in Business, Marketing, or related field (often preferred but not mandatory)
Common KPIs
- 50–100 outbound activities/day
- 5–15 meetings booked/month
- Pipeline generated
- Conversion rate from lead to opportunity
- Response time to inbound leads
