JOB PURPOSE
Supports the Creative Studio in managing content, assets, budget and production workflows to ensure smooth and efficient delivery of marketing and communication initiatives.
The role focuses on organizing digital assets, assisting with content management systems (CMS), and supporting production coordination, while ensuring all materials are accessible, accurate, and aligned with brand standards.
Working closely with creative, content, and production teams, the specialist helps maintain workflow efficiency and supports the execution of campaigns across multiple channels.
KEY ACCOUNTABILITIES
Content & Asset Support
- Assist in organizing and maintaining digital asset libraries (DAM), ensuring all content is properly tagged, categorized, and easy to retrieve
- Support content uploads, updates, and publishing across CMS platforms
- Ensure assets are up to date, correctly formatted, and aligned with brand guidelines
- Track basic usage rights and flag any expired or restricted content
Production & Coordination Support:
- Support the Production team in coordinating production-related tasks and timelines
- Assist in preparing assets and files for production and vendor sharing
- Help track deliverables, timelines, and approvals across projects
- Provide basic coordination support between internal teams and external vendors when required
Workflow & Process Support:
- Assist in maintaining content workflows, ensuring smooth handovers between creative, content, and production teams
- Support review and approval processes by organizing files, feedback, and versions
- Help identify simple process improvements to enhance efficiency and organization
Quality Control & Accuracy:
- Conduct basic checks to ensure content is accurate, properly formatted, and aligned with brand standards before publishing or production
- Support consistency across content and asset usage across channels
Cross-Functional Collaboration:
- Work closely with creative, marketing, and production teams to support campaign execution
- Assist in coordinating content schedules, updates, and deliverables across teams
Flexibility & Additional Support:
- Provide support across content, creative, and production tasks as needed
- Take on additional responsibilities aligned with the role and team priorities as the function evolves
Scope Clarification:
- This role supports content and production workflows but does not own production execution or vendor management, which is led by the Production Specialist
QUALIFICATIONS,EXPERIENCE, KNOWLEDGE & SKILLS
- Bacheloru2019s Degree in Marketing, Communications, Media, or a related field
- 4-5 years of experience in content, marketing, or creative environments
- Basic familiarity with CMS and/or digital asset management systems (DAM)
- Strong organizational skills and attention to detail
- Ability to manage multiple tasks and meet deadlines in a fast-paced environment
- Good communication skills and ability to work across teams
- Basic understanding of content workflows and digital platforms
- Proactive mindset with willingness to learn and grow within the role
