Specialist, Marketing (UAEN)

Job Purpose:

To execute and coordinate marketing initiatives that enhance brand visibility, customer engagement, and business growth. The role involves developing marketing materials, facilitating campaigns, and monitoring performance metrics to ensure alignment with the company's marketing strategy.

Core Responsibilities:

· Execute integrated marketing campaigns across multiple channels, including digital, social media, and traditional media.

· Develop and update marketing content, such as brochures, presentations, and social media posts.

· Implement brand guidelines to ensure consistency across all marketing materials and communications.

· Monitor campaign performance and provide reports on key performance indicators (KPIs) and return on investment (ROI).

· Organize marketing events, sponsorships, and promotional activities to enhance brand presence.

· Adapt marketing strategies based on customer insights, analytics, and emerging industry trends.

· Draft press releases, marketing emails, and website content to support promotional effort

· Report marketing performance metrics and suggest improvements for future campaigns.

· Conduct post-campaign evaluations to assess effectiveness and recommend adjustments.

· Receive feedback from customers and stakeholders to enhance marketing initiatives.

· Assure adherence to compliance and regulatory requirements in all marketing activities.

· Design customer engagement initiatives to enhance brand loyalty and retention.

Quality & Excellence Management:

· Monitor marketing activities to ensure alignment with corporate standards and brand guidelines.

· Implement best practices in marketing project management and execution.

· Provide quality assurance for all marketing materials before distribution.

Preferred Educational Qualifications and Professional Certifications:

· Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

· Master's Degree in Marketing, Digital Business, MBA with a Marketing specialization, or a related field is preferred.

· Google Digital Marketing Certification, HubSpot Content Marketing Certification, CIM (Chartered Institute of Marketing) Certification, or equivalent is advantageous.

Experience:

· A minimum of 2-4 years of experience in marketing, with exposure to digital marketing, campaign execution, and content development.