KEY ACTIVITIES
Role Overview
The Media Intelligence Specialist will serve as a central intelligence resource for ATRC and its subsidiaries, delivering timely, accurate, and actionable media insights to support leadership decision-making, editorial planning, media relations strategy, and risk awareness and management. This role goes beyond monitoring coverage volume. It is responsible for identifying narrative shifts, flagging reputational risks, surfacing strategic communication opportunities, and translating complex media data into meaningful insights.
The position requires strong analytical capability, editorial judgment, political awareness, and the ability to operate calmly during high-pressure situations.
Key Responsibilities
1. Daily Media Intelligence & Monitoring
- Monitor local, regional, and international media across priority themes relevant to ATRC and its subsidiaries.
- Track coverage related to innovation, AI, research, policy, regulation, technology, geopolitics, and ecosystem institutions.
- Produce and circulate a structured Daily Media Intelligence Report
- Ensure distribution to relevant stakeholders in a timely and consistent manner.
2. Executive-Level Reporting & Sensitive Issue Escalation
- Identify and immediately flag sensitive, critical, or potentially reputationally damaging coverage.
- Prepare concise executive summaries using a standardized leadership reporting template.
- Provide context, risk assessment, and recommended response levels where required working with the Media Relations and Editorial teams.
- Maintain an escalation protocol aligned with crisis and leadership communication procedures.
3. Editorial & Media Relations Intelligence Support
- Identify stories and trends that can inform proactive editorial positioning.
- Provide sentiment analysis and message pull-through assessment to inform editorial refinement.
4. Crisis Monitoring & Sentiment Analysis
- Support the communications team during crisis or sensitive situations with: Real-time news and commentary monitoring, Sentiment tracking, Coverage velocity assessment, Misinformation identification
- Provide rapid intelligence updates to leadership and crisis response teams.
- Track narrative evolution during crisis periods and recommend monitoring adjustments.
5. Media Campaign Reporting
- Provide post-campaign media impact reports with qualitative and quantitative assessment.
- Support competitive benchmarking and share-of-voice analysis.
- Contribute to quarterly and annual communications impact reporting.
6. Tool Management & Custodianship
- Act as the primary point of contact (POC) for all media monitoring and social listening platforms.
- Manage tool configurations, keyword architecture, dashboards, and alert systems.
- Ensure monitoring parameters remain aligned with organizational priorities.
- Train internal stakeholders on tool usage where relevant.
- Evaluate and recommend enhancements to monitoring capabilities.
JOB SPECIFICATIONS
Necessary Knowledge and Experience
- Minimum 5+ years of professional experience in media monitoring, intelligence analysis, or reputation management.
- Experience within a communications agency or in-house communications function.
- Demonstrated experience preparing executive-level intelligence briefings.
- Strong understanding of media landscapes (local and international).
- Experience supporting crisis communications monitoring.
- Proficiency in media monitoring and social listening tools (e.g., Talkwalker, Meltwater, Cision, Carma, Brandwatch or equivalent).
- Strong analytical, synthesis, and report-writing skills.
- Ability to interpret data and convert it into actionable insights.
- High attention to detail and ability to work under time pressure.
- Strong stakeholder management and communication skills.
- Proficiency in structuring, storylining, and visualizing qualitative information into clear, compelling PowerPoint presentations.
Education and Certification Requirements
- Bachelor's degree in Communications, Media Studies, Journalism, Public Relations, Political Science, Data Analytics, or a related field.
- Additional training in data visualization or business intelligence tools (e.g., Power BI, Tableau) is a plus.
