Sr Business Analyst - Digital Customer Experience

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Position: Sr Business Analyst - Digital Customer Experience

Duration: 1 yr. ext

Location: Dubai - Onsite

Salary: NEGOTIABLE

Client: Aviation

Nationality: Any

B: Job Purpose - Summarize the primary purpose of the role (reason this position exists) in two or three sentences

The Business Analyst Digital Customer Experience plays a vital role in shaping and delivering digital initiatives that improve the end-to- end guest journey. This role bridges the gap between business needs, customer expectations and technology solutions by gathering and analysing requirements, identifying process improvements and supporting the successful delivery of our digital products and services.

Working closely with Product Owners, UX designers, developers and key stakeholders, the Business Analyst ensures that digital solutionsare user-centred, strategically aligned and operationally viable.

Skills:

• Expertise in DXP (Digital Customer Experience); Digital Guest Experience; stakeholder engagement
• Creates Business cases.
• Agile process
• B2C Implementation

Minimum Qualifications / Experience

Qualifications:

Bachelor's Degree

Specialisation:

Business, IT, Computer Science, Engineering or related field

Overall Experience (Years): 8+ Years

Relevant Experience (Years): 3-5 Years

Industry Experience:

Aviation (preferable) or other relevant Sectors Consumer/ B2C Brands

Core ActivitiesExperience:

Business Analyst, Digital, Transformation, Solution Design, Process Mapping Communication, Stakeholder Engagement, Digital Transformation Project Support and Reporting

Skills,Tools, and Systems Experience:

Expertise with DXP platforms, Headless CMS & Microservices Architecture, Omnichannel Architecture, CRM, web technologies, app frameworks, CDP and personalization engines, eCommerce, loyaltyplatforms

Experience in Agile methodologies