Sr. Director of Product Management

Purpose of the Role:

Lead and execute the marketing, product management, and commercial enablement functions across four commercial domains. The role focuses on structuring the go-to-market strategy for existing services while building the commercial engine for scalable SaaS and as-a-Service offerings. The Senior Director serves as the primary execution partner to the VP Commercial for all non-sales commercial functions.

Commercial Domains

Consulting:

Advisory, strategy, implementation, and managed services for government and enterprise clients.

Focus: Structure go-to-market strategy, standardize service catalog, pricing models, and sales enablement.

Technology:

Company-owned IP solutions currently offered to the market.

Focus: Product marketing, competitive positioning, pricing and packaging optimization, and GTM collateral development.

Innovation:

New SaaS products and as-a-Service offerings (e.g., DMO-as-a-Service).

Focus: Full product lifecycle including market research, roadmap development, pricing, and go-to-market launch.

Partnerships:

Strategic alliances under a 50/50 IP co-ownership model where the company leads GTM and partners manage development.

Focus: Partner enablement, joint GTM initiatives, co-marketing, and alliance pipeline management.

Key Responsibilities:

Marketing & Demand Generation

• Develop and execute integrated marketing strategies across all domains.
• Drive demand through digital campaigns, events, and account-based marketing targeting government and enterprise sectors.
• Lead brand positioning, PR, and thought leadership initiatives.
• Build marketing-driven pipeline supported by case studies, insights, and success stories from consulting engagements.

Product Management

• Manage the full lifecycle of IP-based products and SaaS/aaS offerings.
• Define product roadmaps, pricing models, and feature priorities in coordination with engineering teams.
• Ensure product-market fit and track key SaaS metrics such as ARR, MRR, CAC, LTV, and retention.

Commercial Structure & Sales Enablement

• Standardize consulting services catalog and pricing frameworks.
• Develop proposal frameworks, RFP response templates, and sales enablement materials.
• Support pipeline management, forecasting accuracy, and commercial governance.

Partnerships & Channel Management

• Manage strategic alliances and joint GTM initiatives.
• Coordinate partner pipeline and co-selling opportunities.
• Develop co-marketing programs and oversee partner onboarding and performance management.

Qualifications & Experience

• 15+ years of experience in commercial leadership, marketing, or product management within technology, consulting, or digital services organizations.
• Proven experience building go-to-market strategies across services and SaaS/product businesses.
• Strong understanding of the Saudi government and enterprise landscape, including digital transformation initiatives and regulatory frameworks (e.g., DGA, NCA, SDAIA).