Marketing Operations & Planning
- Own the annual, quarterly, and monthly marketing calendar, ensuring all activities are synchronized.
- Lead weekly planning and performance meetings to review data and pivot strategies in real-time.
- Translate high-level business priorities into structured campaign and launch plans.
- Create clear briefs for the Specialists and maintain full visibility across all timelines, deliverables, and deadlines to ensure flawless execution.
Strategic Leadership & Budget Management
- Own the marketing budget, allocation, forecasting, and ROI; forecast growth trajectories and reallocate spending based on performance.
- Develop a holistic strategy that balances aggressive performance marketing with long-term brand building.
- Drive execution across existing and new territories, navigating multi-lingual requirements (Arabic) and territory-specific regulatory awareness.
Growth, Media Buying & Performance
- Supervise the execution of PPC, Paid Social, Affiliate, and SEO.
- Direct strategies that lower Customer Acquisition Cost (CAC) while increasing Lifetime Value (LTV) through attribution modeling and robust testing.
- Championing a test-and-learn culture across offers audiences, and channels to find new avenues for scale.
4Brand, PR & Offline Integration
- Ensure a cohesive narrative across digital ads, website, app, retail environments, and events.
- Lead PR initiatives, media opportunities, and executive thought leadership to build brand authority.
- Manage ATL/BTL activities including print, radio, retail activations, and physical event presence.
Customer Lifecycle & Retention
- Oversee the full customer journey from initial awareness to long-term retention.
- Guide CRM, email automation, loyalty initiatives, and subscription growth to drive repeat purchase behavior and maximize customer value.
Team Leadership & Cross-Functional Collaboration
- Lead and mentor the two Senior Marketing Specialists, ensuring KPI accountability and supporting their professional development.
- Work closely with Sales, Operations, and Customer Service to ensure marketing initiatives align with inventory levels, delivery capabilities, and customer experience.
Agency & External Partner Management
- Manage agencies, freelancers, developers, photographers, and media partners.
- Own all external briefs, timelines, budgets, and the final quality of all outsourced output.
Collaboration with Creative Director
- Partner with the Creative Director on brand vision and high-level approvals.
- Take full ownership of execution and delivery so the Creative Director remains in a non-operational, visionary capacity.
Requirements
- 6+ years in a senior marketing role, with proven experience in team management and P&L ownership.
- Ability to think long-term while maintaining a startup agility to execute daily.
- Deep understanding of performance marketing stacks, CRM, and analytics platforms.
- Exceptional brief-writing and interpersonal skills to manage both internal teams and external vendors.
